How can loyalty programs become your most powerful tool for growth and retention?

In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit with Rob Reid, a leader in B2B retention and loyalty programs, managing over $200 million in business for hearing and audiology practices.

Rob shares how he scaled Sonova’s loyalty program from 100 to nearly 900 members and reveals why retention is the ultimate growth strategy in today’s market.

Rob dives into the evolution of loyalty programs—from traditional rewards to data-driven, value-added services—and explains how personalization and customer engagement are reshaping the loyalty landscape. He highlights how B2B companies can build “partnership programs” that prioritize customer success over discounts, driving long-term relationships and repeat business.

You’ll learn:

- Why loyalty programs are no longer just about points and perks
- How B2B brands can create loyalty without relying on discounts
- The importance of listening to your customers and adapting fast
- Simple, cost-effective ways small businesses can implement loyalty strategies

If you’re looking to strengthen customer relationships, improve retention, and turn loyalty into a growth engine, this episode is packed with insights you can put into action.

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

What does it take for a new marketing leader to succeed in the first 90 days?

In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren tackle the pivotal early weeks of a marketing leadership role—from setting a pre-start game plan and conducting thorough “forensics,” to managing leadership expectations and quickly identifying performance gaps.

They draw on personal experiences to share actionable strategies for building trust with stakeholders, understanding the customer journey, and avoiding costly “random acts of marketing.”

Barb and Alec also discuss the importance of cross-functional collaboration—whether it’s ensuring visibility into current processes, linking marketing efforts to revenue goals, or defining what success truly looks like for the team.

Along the way, they highlight how small changes can have a big impact, from refining messaging for a more cohesive brand to establishing a strong relationship with sales.

If you’re looking for a roadmap to guide your first three months on the job and set yourself up for ongoing success, this episode is packed with insights you can put into practice right away.

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

In this episode of The Marketing Share Podcast, co-hosts, Alec Cheung and Barb VanSomeren, chat with Haley Exum about the importance of sales enablement.

Haley shares her unique career journey and explains why sales and marketing need to work together more than ever.

Together they dive into the essential role of sales training and why small businesses should be focusing on the right tools to level up their sales game.

They also talk about how creating real, authentic connections within teams can drive success, and why leadership plays a huge part in making sales enablement work.

Whether you're in a small business or a growing company, this episode is packed with tips and strategies that will help you build a stronger, more effective sales team and improve your overall business growth.

Tune in for practical advice on everything from team collaboration to customer engagement and marketing automation.

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

What does it take to thrive in today’s fast-changing B2B marketing landscape?

In this episode of The Marketing Share, hosts Barb VanSomeren and Alec Cheung sit down with Mike Maynard, CEO of Napier Group, to explore the evolving intersection of PR, storytelling, and Account-Based Marketing (ABM).

Mike draws on decades of experience in the B2B sector to share actionable strategies for navigating challenges like measuring PR effectiveness, building brand credibility, and connecting with customers on a deeper level. He highlights how ABM levels the playing field for smaller companies, why diversity in marketing teams drives innovation, and how storytelling transforms customer engagement.

Mike also discusses the growing overlap between marketing and sales in shaping the customer journey and shares insights into crafting targeted marketing approaches that deliver measurable results.

If you're looking to understand how PR complements ABM, sharpen your storytelling skills, and rethink your marketing strategy for sustainable growth, this episode is packed with ideas and examples you can put into practice today.

Connect with Mike: https://www.linkedin.com/in/mikemaynard/

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

What does it take to craft marketing strategies that truly resonate in the B2B manufacturing space?

In this episode of The Marketing Share, we sit down with Chris Peer, founder of SyncShow, to explore the power of ROI-driven marketing and how a well-defined value proposition can set your business apart.

Chris shares his insights from his years of experience working with manufacturing clients, highlighting the shift from relationship-based to transactional marketing and why this evolution demands a robust infrastructure.

With engaging case studies, Chris reveals the transformative impact of customer-focused strategies and shows how setting clear KPIs can help gauge success and steer strategic decision-making.

From managing client expectations to cultivating customer relationships that last, this episode is filled with actionable advice to strengthen your B2B marketing efforts.

If you’re aiming to boost ROI, build a reliable marketing foundation, and gain deeper insights into B2B marketing for manufacturing, tune in for expert guidance from one of the industry's most respected voices!

Want to connect with Chris?

Check Chris's website and LinkedIn profile

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

What does the future of marketing look like in a world with fewer cookies and heightened privacy concerns?

In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung interview Jeff Greenfield marketing expert and CEO of Provalytics to unpack the challenges and strategies reshaping today’s marketing attribution.

Jeff shares his insights from years in the advertising industry, diving into how marketers can adapt to evolving attribution methods across digital and traditional media. He discusses why impressions may matter more than clicks, how AI is transforming attribution accuracy, and how storytelling is still key to building lasting brand loyalty.

Jeff also highlights what the transition to a cookieless environment means for marketing strategy and why marketers need a fresh approach to understanding ROI.

From aligning impressions to sales to navigating new technologies, this episode is packed with practical advice and real-world examples that will help you stay ahead in the changing world of marketing attribution. If you're looking to balance upper and lower funnel strategies and rethink your approach to measuring success, this conversation has you covered!

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

Are you struggling to scale your demand generation efforts?

In this episode of The Marketing Share, our hosts Alec Cheung and Barb VanSomeren chat with Carly Botelho, Director of Demand Generation at Intellimize, about practical tips on building and scaling demand generation from the ground up.

Carly breaks down the key steps to get demand generation running smoothly, from setting up the right tools and infrastructure to executing campaigns that drive results. She also talks about how to strategically place your marketing bets, when to experiment, and how to adapt as your company grows.

If you’re a marketing leader looking to improve your demand gen strategy, this episode is packed with real-world examples, expert advice, and actionable insights to help you grow faster and smarter.

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

As a new marketing leader, how do you ensure your creative vision aligns with the financial health of your company?

In this episode, hosts Alec Cheung and Barb VanSomeren dive deep into the answer to this question with Darren Ferry, a fractional CFO and former GM, with over 20 years of experience working with startups and scale-ups across North America.

In this conversation, our marketing and finance experts unpack the critical role of a strong CFO-CMO relationship, and why you should keep this in mind as a new marketing leader, fractional CMO, or marketing team who wants to grow in their career.

Darren shares his unique career journey, insights into the evolving collaboration between finance and marketing, and how these two departments can work together to drive growth.

You'll learn how to recognize when it’s time to bring in a fractional CFO and the telltale signs your company needs one. Darren dives into the key ingredients for a successful CFO-CMO partnership—communication, transparency, and mutual respect—and why marketing leaders should marry creativity with metrics and financial literacy to thrive in this ever-changing career path.

If you're looking to level up your leadership game, encourage better collaboration with your finance team, and bring a fresh perspective to your marketing role, this episode is for you.

Want to connect with Darren and explore the possibilities of teaming up with him on the Fractional CFO level?

Connect with him on LinkedIn or explore his website at: www.thethoughtfulcfo.com

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