What does it take to thrive in today’s fast-changing B2B marketing landscape?

In this episode of The Marketing Share, hosts Barb VanSomeren and Alec Cheung sit down with Mike Maynard, CEO of Napier Group, to explore the evolving intersection of PR, storytelling, and Account-Based Marketing (ABM).

Mike draws on decades of experience in the B2B sector to share actionable strategies for navigating challenges like measuring PR effectiveness, building brand credibility, and connecting with customers on a deeper level. He highlights how ABM levels the playing field for smaller companies, why diversity in marketing teams drives innovation, and how storytelling transforms customer engagement.

Mike also discusses the growing overlap between marketing and sales in shaping the customer journey and shares insights into crafting targeted marketing approaches that deliver measurable results.

If you're looking to understand how PR complements ABM, sharpen your storytelling skills, and rethink your marketing strategy for sustainable growth, this episode is packed with ideas and examples you can put into practice today.

Connect with Mike: https://www.linkedin.com/in/mikemaynard/

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Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
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Cheers.