How can loyalty programs become your most powerful tool for growth and retention?

In this episode of The Marketing Share, hosts Barb Van Someren and Alec Cheung sit with Rob Reid, a leader in B2B retention and loyalty programs, managing over $200 million in business for hearing and audiology practices.

Rob shares how he scaled Sonova’s loyalty program from 100 to nearly 900 members and reveals why retention is the ultimate growth strategy in today’s market.

Rob dives into the evolution of loyalty programs—from traditional rewards to data-driven, value-added services—and explains how personalization and customer engagement are reshaping the loyalty landscape. He highlights how B2B companies can build “partnership programs” that prioritize customer success over discounts, driving long-term relationships and repeat business.

You’ll learn:

- Why loyalty programs are no longer just about points and perks
- How B2B brands can create loyalty without relying on discounts
- The importance of listening to your customers and adapting fast
- Simple, cost-effective ways small businesses can implement loyalty strategies

If you’re looking to strengthen customer relationships, improve retention, and turn loyalty into a growth engine, this episode is packed with insights you can put into action.

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

What does it take for a new marketing leader to succeed in the first 90 days?

In this episode of The Marketing Share, hosts Alec Cheung and Barb VanSomeren tackle the pivotal early weeks of a marketing leadership role—from setting a pre-start game plan and conducting thorough “forensics,” to managing leadership expectations and quickly identifying performance gaps.

They draw on personal experiences to share actionable strategies for building trust with stakeholders, understanding the customer journey, and avoiding costly “random acts of marketing.”

Barb and Alec also discuss the importance of cross-functional collaboration—whether it’s ensuring visibility into current processes, linking marketing efforts to revenue goals, or defining what success truly looks like for the team.

Along the way, they highlight how small changes can have a big impact, from refining messaging for a more cohesive brand to establishing a strong relationship with sales.

If you’re looking for a roadmap to guide your first three months on the job and set yourself up for ongoing success, this episode is packed with insights you can put into practice right away.

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.

In this episode of The Marketing Share Podcast, co-hosts, Alec Cheung and Barb VanSomeren, chat with Haley Exum about the importance of sales enablement.

Haley shares her unique career journey and explains why sales and marketing need to work together more than ever.

Together they dive into the essential role of sales training and why small businesses should be focusing on the right tools to level up their sales game.

They also talk about how creating real, authentic connections within teams can drive success, and why leadership plays a huge part in making sales enablement work.

Whether you're in a small business or a growing company, this episode is packed with tips and strategies that will help you build a stronger, more effective sales team and improve your overall business growth.

Tune in for practical advice on everything from team collaboration to customer engagement and marketing automation.

Explore the video content of each podcast episode on YouTube

Want to be a guest on The Marketing Share Podcast? Send us an email with your bio and proposed interview topic to marketingsharepodcast@gmail.com, and our podcast manager will get back to you soon.

Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization?

Connect with Alec here
Connect with Barb here

Cheers.