Résultats lu par "Mike Lenz" dans Toutes les catégories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

In On Earth as It Is in Heaven, beloved teacher and writer Warren W. Wiersbe explains and applies the elements of the Lord's Prayer to everyday prayer so listeners get excited about maturing in their personal prayer ministries. Anyone wanting to experience a more satisfying and effective prayer life will cherish this thoughtful book.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population. Why?

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Emotional intelligence is now embedded in our public discourse: an idea so pervasive and important in our work, culture, politics and society. Daniel Goleman's bestselling book Emotional Intelligence was the first to coin this idea and bring it to a mass audience. Now, more than a quarter of a century after it was first published, he and Rutgers professor of psychology Cary Cherniss take a fresh look at how emotional intelligence has evolved over the past few decades, reframing its importance in this definitive book.

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

We live in conversations like fish live in water—we’re in them all the time, so we don’t think about them much. As a result, we often find ourselves stuck in cyclical patterns of unproductive behaviors. We listen half-heartedly, react emotionally, and respond habitually, like we're on autopilot. This book is a practical guide for thoughtfully reflecting on conversations so we can avoid the common pitfalls that cause our relationships and work to go sideways.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

Ed Muzio, award-winning author, CEO, and “one of the planet’s clearest thinkers on management practice”, provides a research-based blueprint for a management team that will take the next best step for the organization in any situation. This book enables senior leadership, front line and middle management, and human resource executives to equip their teams with both knowledge and practical skills so that they not only understand their own purpose but also perform that purpose well amidst ever-changing conditions.

At the heart of dealing with difficult people is handling their—and your own—emotions. How do you stay calm in a tough conversation? How do you stay unruffled in the face of passive-aggressive comments? And how do you know if you're difficult to work with? This book explains the research behind our emotional response to awful colleagues and shows how to build the empathy and resilience to make those relationships more productive.

Filled with stories of those who have walked the path of deconstruction without losing their faith, Invisible Jesus: A Book about Leaving the Church and Looking for Christ by Scot McKnight with Tommy Phillips is a prophetic call to discern if the faith we practice and the church we belong to is representative of the Jesus we follow.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance.

There are moments when we achieve peak performance: An athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often elusive, and for every amazing day, we may have a hundred ordinary and even unsatisfying days. Fulfillment doesn’t come from isolated peak experiences, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance? In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

Math has a reputation for being inaccessible. People think that it requires a special gift or that comprehension is a matter of genes. Yet, the greatest mathematicians throughout history, from Rene Descartes to Alexander Grothendieck, have insisted that this is not the case.

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company. With insights from leading experts including Michael E. Porter, A. G. Lafley, and Clayton M. Christensen, this book will inspire you to: choose a strategy that meets the demands of your competitive environment; identify the signals of disruption and take steps to avoid it; understand lean methodology and how it is changing business; and more.

Competition is responsible for much of the prosperity around us. Competitive markets deliver lower prices, better quality, abundance of choice, and increased innovation. But while competition benefits the consumers, it can prove challenging to producers and sellers, who need to constantly improve to stay in business. As a result, sellers may sometimes look for ways to dampen the competitive process.