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In a recent FiveThirtyEight poll, 60 percent of men surveyed said society puts pressure on men to behave in a way that is unhealthy or bad. Men account for 80 percent of suicides in the United States, and three in 10 American men have suffered from depression. Ed Adams and Ed Frauenheim say a big part of the problem is a model of masculinity that’s become outmoded, and even dangerous, to both men and women.

A noted economist and human capital expert, together with a multidisciplinary team, show that we've entered a new era in which good corporate behavior is no longer optional, it's the new imperative for success-and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts.