The Empire Builders Podcast

De : Stephen Semple and David Young
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  • Résumé

  • Reverse engineering the success of established business empires.
    The Empire Builders Podcast
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Management Direction Marketing et ventes Economie
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    Épisodes
    • #172: Marriott – Creating the Future of Hotels

      #172: Marriott – Creating the Future of Hotels
      Sep 25 2024
      J.W. Marriott had a gift for seeing what the public needed and made sure to give it to them. Marriott is the epitome of Entrepreneur to Empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, it's us, but we're highlighting ads we've written and produced for our clients. Here's one of those. [ASAP Commercial Doors Ad] Dave Young: Welcome to The Empire Builders Podcast. I'm Dave Young, sitting here with Stephen Semple, and we're talking about people that built empires. Empires, sir. Not just a little business, an empire. As usual, Stephen whispered the topic into my ear just as we were counting down to start recording. And the word is Marriott. I guess that's a name, the Marriott, I don't know if it was one guy or a family. I know that it ended up being a bunch of Marriott's involved, but the Marriott hotel chain. Stephen Semple: The Marriott Hotel chain. Marriott Corporation. Dave Young: I'll tell you what I know about them. And this is weird. A Mormon family? Stephen Semple: Yes. Dave Young: And most of the brothers that were involved, maybe in the beginning, but anyway, they were all members of the same college fraternity that I was in. Stephen Semple: Is that right? Dave Young: I didn't know them, but that was the talk about them, "They're these BYU Sigma Chi's from Utah." Stephen Semple: And John Willard Marriott and his wife Alice, very devout Mormons and part of the origin of the Marriott chain actually starts with them doing a mission in New England. Dave Young: Cool. Anxious to hear the story. Stephen Semple: It started in March 5th, 1927 by John Willard Marriott, which is part of the reason why one of the Marriott's is the JW. Dave Young: Sure. This goes back way farther than I knew. I think by the time I was aware of them, this was the eighties. Wow. Big history. Stephen Semple: And today they have over 9,000 properties. There's a whole pile of different badges under it. Dave Young: Brands. Stephen Semple: And million and a half rooms, 400,000 employees. They do like 23 billion in revenue. And look, everyone knows the name Marriott. Dave Young: I think it qualifies as an empire. Stephen Semple: I think it does. And it starts with JW traveling to D.C, Washington, D.C after doing a mission in New England. And he experiences this really hot, humid summer, and he thinks to himself, "This city needs more places to buy cool drinks." He returns home to Utah. He finishes his degree at the University of Utah and returns to Washington where he buys an A&W franchise in Columbia Heights. Dave Young: Good idea. He should have invented air conditioning. I think we've talked about. Stephen Semple: That would've been a better idea. Dave Young: I always have to slide in some little weird bit of trivia that I know, but back in the days before air conditioning, the British Foreign Service actually paid people tropical pay when they were stationed in Washington, D.C. Stephen Semple: Wow, because it is so ugly in the summertime. Dave Young: It was dank and humid. Basically it's a city built on a swamp. Stephen Semple: It pretty much is. Dave Young: He buys an A&W franchise in? Stephen Semple: Columbia Heights. It's a suburb of D.C. It's great in the summer. Business is great in summer. Really slow in the winter. Because at the time, A&W did not sell food. They started off, first of all, it's just root beer. Now he gets permission to sell food, but does it under a different name called Hot Shop. Dave Young: Hot Shop. Shop or Shot? Stephen Semple:
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      17 min
    • #171: Teenage Mutant Ninja Turtles – Cowabunga, Dude

      #171: Teenage Mutant Ninja Turtles – Cowabunga, Dude
      Sep 18 2024
      A one point more TMNT action figures where sold than Snickers chocolate bars. Instantly qualifies as an Empire. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [Tapper's Jewelry Ad] Stephen Semple: Dave, if I say to you the names Leonardo, Michelangelo, Donatello, and Raphael, what do you think of? Dave Young: I'm guessing that we're not talking about Renaissance artists. Stephen Semple: Not really. Dave Young: We're heading off into Turtleland. Stephen Semple: We're heading off into Turtleland, exactly. But isn't it interesting? That speaks to how big Teenage Mutant Ninja Turtles are. Where you can say to pretty much anybody those names and yeah, you don't go to Renaissance artists. You go, oh, we're talking about the turtles, right? Dave Young: Yeah, for sure. Especially people a little bit younger than us, but absolutely. Stephen Semple: Yeah. Well, and they went through a revival just recently. There was another one of the movies out, and it's really interesting. That movie was an illustrated movie, and I went and saw that with my oldest daughter, Crystal, who's an illustrator. Man, the illustration style in it was amazing. When you talk about emotions, they really captured that teenage boy chaotic energy. You could really feel it, but that's what it's supposed to be. It was actually really, really well done. Really well done. Dave Young: Well, cool. Now, I have to confess, I don't know, other than I recognize the names and there's the cowabunga thing, the big catchphrase, but honestly, I raised four daughters that weren't into it, and it's after my childhood, so I didn't get into it either so I'm excited to hear the story. I've watched these turtles from afar. Stephen Semple: That's even interesting. When you think about that, and yet you still instantaneously knew what I was referring to, which tells you how strong a presence it had in culture given the fact that you've never seen the comics, you've never seen the movie. It didn't hit you at the right time, didn't hit your kids, and yet you were like zero hesitation. Dave Young: You couldn't hide from it. Stephen Semple: Correct, yes. Dave Young: It was so big. You couldn't hide from Teenage Mutant Ninja Turtles. Stephen Semple: But that just in itself captures how big it was. Dave Young: I'm trying to think of what else. Oh, they ate pizza. They eat a lot of pizza. Stephen Semple: That's it. The first comic was published by Mirage Studios, and Mirage Studios was started by Kevin Eastman and Peter Laird. The first comic was published in 1984. Today, Mirage Studios is like a $17 billion multimedia franchise. In 1990, just give you an idea, at the peak, Target sold more Turtle action figures than Snickers bars. Yeah, isn't that crazy? Dave Young: More than Snickers bars. Stephen Semple: More than Snickers bars. Dave Young: These weren't even chocolate turtles. Stephen Semple: No, these were the action figures. No, not the chocolate turtles. Very good. Dave Young: See what I did there? Stephen Semple: Yeah, yeah, I did. In 2009, it was sold to Viacom for $60 million bucks. Dave Young: Man. All right. Stephen Semple: Yeah, so Peter Laird and Kevin Eastman, they did well. They were artists, and they wanted to create this comic and it sort of started as a joke. In the eighties, if you think in the eighties, there was these tacky martial arts movies that ran overnight.
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      19 min
    • #170: Connect 4 – Tic Tac Checkers

      #170: Connect 4 – Tic Tac Checkers
      Sep 11 2024
      Dave Dave Young had no recollection of this game. Really, he didn't know. But after hearing this story he applauds Howard Wexler for knowing himself. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome to the Empire Builders podcast. Dave Young here with Stephen Semple. And we're telling the stories of empires that were built up by people with an idea, business people. And Stephen just whispered today's topic into my ear and I don't know. Stephen Semple: You know the game. Connect Four. Dave Young: Connect Four. I don't think I've ever played Connect Four. It's a game? Stephen Semple: You've never played. Dave Young: You're telling me it's a game. Stephen Semple: It's a game. I'm telling you it's a game. Dave Young: Is it a computer game? Stephen Semple: No. Dave Young: It's a board game. Stephen Semple: No, no, it's not a board game either. And that's what makes it interesting. It's the one which is a vertical game and you connect four, you drop them in the top and you connect ... Dave Young: Oh, you drop those little things. Yeah. No, I've never played that. Stephen Semple: You've never played it? Okay. Dave Young: No, I never have. I've seen people doing it and I thought it was, well, it's just sort like cornhole or some stupid thing. Stephen Semple: But now you the game ... Dave Young: I've seen people playing it with a giant set and beers in their hands. Stephen Semple: Yeah. Okay. Dave Young: Okay. Stephen Semple: All right. Dave Young: It's that game. Stephen Semple: It's that game. Well, despite the fact you've never played ... Dave Young: Let me guess, let me guess. Stephen Semple: It's done pretty well. Dave Young: Let me guess. You have to have four colors in a row. Stephen Semple: You have to have four colors in a row. That's it. That's it. Connect Four. Dave Young: All right. Stephen Semple: Despite the fact that you've never played the game, it has done pretty well. Sorry. Dave Young: How many do they sell? Let's get that in. Stephen Semple: About 10 million a year. Dave Young: All right. That's it. Thanks for joining us on the Empire Builders. Stephen Semple: Wow. It's amazing how many times we do this stuff and you know something about the company. I would never have guessed that this is the one that you would not know it. Dave Young: Look, I don't even know if I want to admit this, but yeah, I don't have friends that invite me to play games. Stephen Semple: But I would've thought you would've at least remembered the advertisement. It's a pretty iconic ad that has been done. It was back in the late seventies and it was two kids playing. Dave Young: This was around in the 70s? Stephen Semple: Yes. Dave Young: Did I just wake up from a coma? Stephen Semple: You must have. There was a really iconic advertisement where the two little kids would be playing and the girl would say, "I won." And the boy would go, "I can't see it. Where?" And then she would point out the four in a row and he'd be like, "Pretty sneaky sis," and then pull a little thing and all the pieces would fall. Dave Young: Yeah. I have no memory of this. Stephen Semple: Where were you from? Nebraska. Dave Young: That's basically it. We were too busy working on cornhole technology. Stephen Semple: I guess. Anyway,
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      18 min

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