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Today’s workers have more opportunities and mobility than any generation before. They also face unprecedented challenges, including inflation, labor and housing shortages, and climate volatility. Even the notion of retirement is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed is no longer enough. It’s time for a new playbook. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy.

Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility. Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies. It's time for a new playbook. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy.

As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful. Even the smart, the hardworking and the elite can feel lost in a chaotic, noisy and unpredictable world. As a professor at New York University's Stern School of Business, the debate in Galloway's MBA class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature take-no-prisoners style, has developed a dynamic formula for a life well lived.

The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses - like home exercise company Peloton, video conference software maker Zoom, and Amazon - woke up to find themselves crushed under an avalanche of consumer demand. Others - like the restaurant, travel, hospitality, and live entertainment industries - scrambled to escape obliteration.

We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters. Some businesses, like Amazon and video conference software maker Zoom, woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality and live entertainment industries, scrambled to not become instantly obsolete. But the pandemic has not been a change agent so much as an accelerant of trends that were already well underway.

Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.

This is New Orleans - 1950. She crossed Canal Street from the neutral ground, walked right past Private Eye Lucien Caye, and he watched her come and go, both views unforgettable. A woman can do that on occasion, sear an indelible image in a man's mind. She remained a snapshot until a week later when she stepped from the darkness beneath the balcony of Lucien's building shortly after midnight, on a sultry Thursday night.

This is New Orleans - 1947. It starts as a wandering daughter case when a pretty widow hires New Orleans private eye Lucien Caye to find her 22-year-old daughter. Helen Croix walks into Caye's office with a picture of her missing daughter, Madelyn. She warns Lucien he'll be tempted when he finds the alluring strawberry-blond temptress. Madelyn Croix will most likely seduce him. Helen describes her daughter as rapacious. Lucien has to look up the word to discover it means avaricious, greedy, ravenous - subsisting on live prey.

Come prowl the lonely, sometimes violent streets of American's most exotic city, the city that care forgot, New Orleans, with a lone-wolf private-eye named Lucien Caye. Unlike most 40s PIs, Caye rarely drinks, doesn't smoke or wear a hat (it messes up his hair). He's six feet tall with wavy, dark brown hair and standard-issue Mediterranean-brown eyes, a sly smile and a clever mind that often gets him into trouble. Caye lives and works in the run-down New Orleans French Quarter of the late 1940s.