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Negotiation can make the difference between success and failure, a win or a loss, a 'no' or a 'yes'. But what if you are coming up against a brick wall due to implicit prejudice or even outright discrimination? Be Who You Are to Get What You Want is for anyone who is frustrated with dealing with bias in the everyday negotiations that are part of their professional and personal lives. Drawing on decades of training and experience as a negotiator in high-stakes situations, Damali Peterman has developed successful strategies that will help you become the best communicator that you can be.

There’s no shortage of negotiation books that advise you to “get to yes,” urge you to “never split the difference,” and push you to “ask for more.” But these one-size-fits-all negotiation techniques disregard the reality of our complex, multifaceted, multicultural world, where snap judgements are made based on perceived differences. When bias lies behind every negotiation, the only constant is you. Learn to leverage who you are—and gain the upperhand.