As we approach a new year, the topic of goal-setting is on everyone's mind. But how do we approach our business planning as Christian entrepreneurs? In this episode, we're diving into biblical principles for setting goals that honor God while pursuing our dreams. Whether you're planning your next launch or mapping out your creative projects, these insights will help you align your business objectives with God's purposes.

Highlights:

• Planning is an act of wise stewardship, but it's also wise to hold those plans loosely... here's why
• What do interruptions and setbacks really mean?
• Why we should not be in such a rush to reach the goal
• Rest isn't optional... here's how to make sure you take it
• The most important thing to keep in mind when planning your year

Wishing you all a blessed Christmas filled with memory-making moments with your loved ones! 🎄

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What if that dream you've been holding onto isn't just meant to stay a dream? That whisper in your heart, that idea you can't shake—it's there for a reason. Today I'm sharing why God gives us dreams and what happens when we finally decide to plant them instead of just pondering the possibilities. If you've been wondering whether it's time to take that next step of faith, this episode is for you.

Highlights:

• Why seeds were meant for planting, not just possessing
• The three key steps to nurturing your dream: preparing the soil, planting the seed, and consistent watering
• How to overcome fears about failure and inadequacy
• The importance of regular, committed action in growing your dreams
• Why vulnerability and challenges strengthen your dream's roots
• A guided prayer for courage to pursue your calling
  
  Resources mentioned in this episode:
• The Girlfriends' Guide to an Empty Nest podcast with Anne Watson
• Episode 56: How to Make Time for Creative Work
• Scripture References:
  Genesis 2:8 - God planting the Garden of Eden
  Genesis 2:15 - Adam's call to work and tend the garden
  Matthew 13 - The Parable of the Mustard Seed

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Struggling to find time for your creative pursuits? It can be hard to carve out attention for your passion work when other tasks or family responsibilities demand your energy day after day. In this episode, we'll dive into the challenge of making space for creative work – whether you're an aspiring or experienced content creator. You'll learn how to shift your perspective from seeing creative work as an "add-on" to making it a true priority in your life, even when time feels limited.

Highlights

• Why "finding time" might be the wrong approach to creative work
• A powerful mindset shift that can transform your creative productivity
• The thing I gave up to make time for writing, and why I still don't regret it
• Why waiting for inspiration might be holding you back
• A surprising truth about "wasted" creative sessions
• Practical tips for managing creative work when you have a family
• A counter-intuitive approach to handling household distractions
• The crucial role your spouse plays in your creative success
• How 500 words a day can lead to big results

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As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling.

Highlights:

• People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.
• It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.
• Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.
• Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.

Resources mentioned in this episode:
Follow me on Instagram @beckykopitzke (thank you!!)

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What’s the secret to success? In this episode of The Inspired Business podcast, we’re boiling down the difference between people who reach their business, ministry, or financial goals and those who don’t. The answer is a lot simpler than you might think.

Highlights:

• What successful people don’t do when they’re tempted to quit
• How my friend Brian modeled the right choice in times of doubt
• Three practical solutions to prevent burnout from breaking your business
• Announcing a new addition to our coaching team

Resources mentioned in this episode:
The Funnel Club
Profit Pathway

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Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.

Highlights:

• What it really means when people tell you ads are a waste of time and money
• Why social media ads? (Even if you hate social media)
• Three assets you need before you create an ad campaign
• An opportunity to get some free ads training from an ads expert
• Encouragement to take the leap

Resources mentioned in this episode:

• The Funnel Club
• Idea to Impact: The Inspired Business Mentorship
• Register HERE for Facebook Ads in an Hour with Alana Terry {free workshop}

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Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.

Highlights:

• One thing that makes me different from other digital marketing coaches
• When to use a freebie vs. direct to sale depends on two factors: price and marketing strategy
• In general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie.
• Low-ticket through ads = direct to sale
• Low-ticket through email marketing = direct to sale for your own subscribers
• Low-ticket through partner marketing = lead magnet
• Lead magnet rules for partner marketing
• High-ticket = offering a warm-up / buffer experience is wise

Resources mentioned in this episode:

• Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

Podcast series on email marketing

• Episode 16 - How to get new email subscribers
• Episode 17 - How to communicate with your email subscribers
• Episode 18 - How to turn email subscribers into paying customers

Podcast series on partner marketing

• Episode 47 - What is partner marketing and how does it work?
• Episode 48 - Seven partner activities to grow your email list and your sales
• Episode 49 - How to find great marketing partners

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Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go.

Highlights:

• What memberships have in common with prom dress shopping
• Pros of running a membership: changing lives and getting paid
• Cons of running a membership: burnout for you and the buyer
• What causes members to leave a paid community
• When losing members is a reflection on you and when it’s not
• How continual market research can help you keep your members happy
• Don’t give in to the bells and whistles; serve within your parameters
• Trust your funnel

Resources mentioned in this episode:

• Crowdcast
• For details on our own membership, The Funnel Club, click HERE.

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Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious