Welcome to episode nine of the Europe In Synch podcast.

This time we are talking with Jen Malone, founder of Black & White Music, an all-female, full-service music supervision company based in Los Angeles.

We hear about Jen's remarkable journey from a burnt-out publicist in Boston to becoming a top-tier music supervisor in Los Angeles. We discover how her strategic networking and hands-on experience in reality TV laid the foundation for her breakthrough in scripted television with shows like "Baskets" and "Atlanta."
Jen reveals the relentless drive and collaborative spirit that have propelled her career, offering a fascinating glimpse into the mechanics behind mega-hit series like "Euphoria" and "Wednesday."

We explore the evolving role of music supervision, how technology has made music more accessible, and the importance of educating filmmakers and producers on music costs and budgets.

From balancing creativity with administrative tasks to the emotional highs of Emmy recognition, Jen’s story is one of gratitude and teamwork, with an unswerving aim to bring directors' visions to life with passion and creativity.

We recorded this conversation at the Hamburger Ding in during Reeperbahn Festival, Hamburg on 18.09.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

• Homepage: Black & White Music

Selected Projects mentioned in the episode:

• Euphoria
• Atlanta
• Wednesday
• Baskets
• The Offer
• Reasonable Doubt
• John Wick: Chapter 4

If you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to the Europe In Synch podcast.

In this episode we catch up with co-Founder of the Europe In Synch initiative, Markus Linde and get an update on the status of the various projects within the platform now we are two years into the campaign.

We hear about the way the initiative aims to revolutionize the way music and audiovisual industries collaborate. Markus shares insider insights from two years of groundbreaking efforts - from innovative workshops to effective mentoring and engaging roundtables, telling us how Europe in Synch is fostering essential dialogue and collaboration across industries, particularly in smaller territories.

We look at the evolution of the initiative, transitioning from initial excitement to a more professional, hands-on approach, all while navigating the complexities of engaging non-music events and post-COVID conference dynamics.

We learn more about the fresh initiative, Act in Synch, which aims to highlight the potential for political, cultural, and sustainable impact of music in sync deals.

Finally, we celebrate the power of collaboration, recounting impressive success stories, such as the effortless formation of partnerships in Lisbon, and honouring the passionate individuals and institutions that make Europe in Synch a true powerhouse of innovation and professional integrity.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode seven of the Europe In Synch podcast.

This time we are talking with Lisa Humann, Senior Director Creative Synch & Music Supervision at BMG Rights Management, based in Berlin.

We hear how BMG's integrated global system, which combines the roles of both publishers and labels, has created a more efficient and responsive sync team. Lisa shares insights into BMG’s impressive catalogue of over three million songs and how a global collaborative network enhances music placement opportunities.

We explore the evolving landscape of TV music sync and the transformative impact of streaming services on the German market. From budgeting and hiring composers to negotiating licenses and contracts, Lisa walks us through the creative and logistical aspects of her role. We also take a closer look at groundbreaking music placements in local German productions like Netflix's "Dark," understanding how innovative music concepts can elevate storytelling and set new industry trends.

We recorded this conversation at the BMG offices in Berlin on 14.06.2024.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

• BMG Rights Management GmbH: German Homepage
• DARK (Netflix) – Teaser S1
• Nena – Irgendwie, Irgendwo, Irgendwann on Spotify
• Kreator – Pleasure To Kill on Spotify
• Dem Horizont So Nah - Trailer
• May & Chefket – Sign Your Name on Spotify
• Chantal im Märchenland - Trailer
• Rita Ora (feat Fatboy Slim) – Praising You on Spotify

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode six of the Europe In Synch podcast.

This time we are talking with Calum Price, Music Supervisor with world-leading agency, Big Sync Music.

In this episode we unlock a few of the secrets behind the dynamic interplay of music and branding with the help of Calum's inside perspective.

We learn the about his own significant leap from being a music coordinator to a music supervisor, and the difference in levels of creation and responsibility in organising pitches and driving campaigns. His story underlines that lucky breaks are part and parcel of career-building and gives insight into how personal connections play a defining role in music discovery,

We dive into the strategic importance of using music to capture consumer attention, the value of involving music strategists early in the creative process, and how agencies like Big Sync leverage technological tools and data analytics to match the perfect tune to a brand's unique audience, ensuring campaigns resonate on a cultural level.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast is available for you to follow while listening to the audio.

Find out more about our guest:

• Big Sync Music: https://bigsyncmusic.com/
• TUI global campaign (requires a subscription): https://www.campaignlive.co.uk/article/pick-week-tui-lands-first-class-safety-film/1872002
• McDonald's Steakhouse Snack campaign: https://www.lbbonline.com/news/steakhouse-stack-spot-shows-the-kind-of-mcdonalds-you-cancel-plans-for
• Magnum - The Fraud - campaign: https://lbbonline.com/news/magnum-asks-ice-cream-fans-to-avoid-imitations-and-stick-to-the-original

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode five of the Europe In Synch podcast.

This time we are talking with Leo Niemi, an independent music supervisor and founder of indie music supervision platform, Sync Sauna, based in Helsinki, Finland.

In this episode, Leo takes us behind the scenes of forging a business in the nuanced Nordic world of music supervision. He talks openly about the challenges he faced while founding his own enterprise as well as the triumphs of crafting successful campaigns for Finnish powerhouse brands such as Finnair and Marimekko. He highlights the importance of persistence and the art of being opportunistic as being essential to becoming successful.

Leo offers insight into understanding the international reach of Finnish music and the pivotal role his Guild membership plays in amplifying his career. He reminds us that being resilient is key as well as needing to have a deep and genuine love of music and music curation.

We recorded this conversation during Tallinn Music Week in Estonia on 03.04.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

• Leo Niemi homepage: www.leoniemi.com
• Sync Sauna: www.syncsauna.com

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode four of the Europe In Synch podcast.

This time we are talking with Emeline Marabelle, founder of Bellemeute Music Agency and program manager of the B2B Music Village at Les Arcs Film Festival.

We step into Emeline's world as she reveals how vital networking events can be for music pros and composers and that, at its core, the sync business is all about being human. We talk through the process of pitching to music supervisors, emphasizing the power of an artist's profile – remembering the importance of radio play, media exposure, and live gigs. She tells about the candid realities of track selection and how strong professional relationships can turn the tide in favour of a song making it to the final edit of a film or tv campaign. Emeline also imparts her vision of the future trends in music supervision. She tackles the expectations surrounding licensing fees and advises on cultivating an international presence for artists aiming to hit the sync jackpot.
This is an enlightening episode, covering the complexities of music licensing deals and the emotional journey that accompanies the rollercoaster ride of a successful music pitch.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 18.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

• Les Arcs Film Festival: https://lesarcs-filmfest.com/fr
• Bellemeute: https://www.instagram.com/bellemeute/

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode three of the Europe In Synch podcast.

This time we are talking with Seppl Kretz of Magma Music Agency.

Magma Music Agency is an award-winning international music agency based in Amsterdam.
Musicians at heart, Magma works with creative agencies, directors and brands to amplify the impact of their clients vision through the primal force of music and sound, creating soundscapes to strengthen visual ideas, films and art projects.

Join Seppl Kretz, the mastermind behind Magma, as he unveils the world of music advertising. Discover the highs of successful branding, like Heineken's iconic sonic identity, and the challenges of rejection. Seppl shares the gritty reality of staying afloat in a competitive industry, shedding light on the balance between artistry and commerce. Explore the nuances of composing for ads, debunking industry myths, and the global dynamics of local markets. Learn about the time pressures and collaborative efforts shaping advertising music, along with insights on forging a fulfilling career path. Tune in for an insider's perspective on the captivating intersection of music and branding.

We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 19.01.2024.

We hope you enjoy the episode and thank you for listening!

Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.

Find out more about our guest:

• Magma website: https://www.magmamusicagency.com/
• Magma on Instagram: https://www.instagram.com/magmamusicagency/

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at feedback@europeinsynch.net.

MORE INFO:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...

Welcome to Episode two of the Europe In Synch podcast.

I'm Paul Cheetham and today I'll be talking with Simon Heeger of Hamburg-based, 2WEI Music.

2WEI is a composer team founded by two award-winning composers Christian Vorländer and Simon Heeger. Best known for their award-winning Epic Trailer Music, 2WEI has over 100 Million streams to their name, including cinematic cover songs of Britney Spears’ “Toxic” and Destiny Child’s “Survivor”. 2WEI’s music has been featured in big-budget trailers and cinematics for Wonder Woman, Tomb Raider, League of Legends, Assassin’s Creed, Mortal Engines, Mad Max, and more.
In 2018, Simon and Christian were awarded with a Golden Lion in Cannes for best composition.

We recorded this conversation at the Karostar Musikhaus during Reeperbahn Festival in Hamburg on 22.09.2022.

We hope you enjoy the episode and thank you for listening!

Find out more about our guest:

• 2WEI Music website: https://2wei.audio
• 2WEI on Facebook: https://www.facebook.com/2WEIMUSIC
• 2WEI on Twitter: https://twitter.com/2WEIMUSIC
• 2WEI on YouTube: https://www.youtube.com/channel/
• 2WEI on Vimeo: https://vimeo.com/2wei
• 2WEI on Spotify: https://open.spotify.com/artist/

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.

Europe In Synch is co-funded by the European Union.

This is a SuperSwell production for Europe In Synch...