Gratuit avec l’offre d'essai
Écouter avec l’offre
-
Selling Is Hard. Buying Is Harder.
- How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
- Lu par : Gary Tiedemann
- Durée : 6 h et 50 min
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Acheter pour 11,91 €
Aucun moyen de paiement n'est renseigné par défaut.
Désolés ! Le mode de paiement sélectionné n'est pas autorisé pour cette vente.
![Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.](https://m.media-amazon.com/images/G/08/AudibleFR/fr_FR/img/site/anonhp/1590-Prime-Visual-1000x150.png)
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !
Description
Enable your buyers for faster B2B sales.
What drives B2B sales most effectively - focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult, and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier, and your prospects will buy from you faster and more often.
Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
All images and graphics referred to in this audiobook, along with other appendix items, can be viewed and downloaded from the author's website.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.