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Market Like a Human
- Lu par : Dustin Brackett
- Durée : 2 h et 47 min
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Market Like a Human
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Description
How many times have you thought about your marketing or sales efforts and focused on the quantity of leads? It happens in almost every organization.
This book is not about how you can generate a million new leads or how to make an extra million dollars. It’s about how you can become a better marketer for your audience. How you can be more effective in all your marketing through a human-centric approach. It’s about understanding that regardless of who your prospects, leads, and customers are, they’re people–and people respond to human interactions and helpful information.
To win today, businesses need to make the shift to treat prospects, leads, and customers like humans.
Regardless of whether you market B2B or B2C, you're really marketing business to human.
Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.
Our consumers don't just want it, they expect it.
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