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In this riveting feat of reporting, Kashmir Hill uncovers the secret history of Clearview AI, a mysterious start-up selling an app that can identify you using just a blurry photo of your face. The app can find your name, your social media profiles, your friends and family – even your home address. Launched by computer engineer Hoan Ton-That and politician Richard Schwartz, and assisted by a cast of controversial characters with connections to the alt-right, this app would have society-altering potential.

New York Times tech reporter Kashmir Hill was skeptical when she got a tip about a mysterious app called Clearview AI that claimed it could, with 99 percent accuracy, identify anyone based on just one snapshot of their face. The app could supposedly scan a face and, in just seconds, surface every detail of a person’s online life: their name, social media profiles, friends and family members, home address, and photos that they might not have even known existed.