In this episode, Chris Knotts and David Mantica discuss David's long career in the training and learning services industry. They explore the challenges and dynamics of running a for-profit training business, including the low barrier to entry and the importance of subject matter expertise. They also discuss the evolution of the training industry, the need for a strong sales and marketing strategy, and the importance of finding the right product-market fit. They highlight the role of disruption and the constant need to innovate and adapt in order to stay competitive. The conversation explores the challenges and changes in marketing and selling training programs. It emphasizes the importance of building marketing capabilities and adapting to the evolving landscape. The discussion touches on topics such as direct mail vs. email marketing, the shift from marketing at the session level to enterprise sales, the differences between B2C and B2B buyers, and the complexities of scaling a training business. Connect with Us: Website: ⁠https://www.techtransformationstrategy.com/ LinkedIn: ⁠https://www.linkedin.com/in/chris-knotts/ ⁠ https://www.linkedin.com/in/david-mantica/ Thank you for tuning in!

Welcome back after a short summer break to the newest episode of the Enterprise Learning Pod. In this special edition, we are joined once again by the inimitable Coach Clinton Ages who switches things up a bit by acting as the host of the podcast. This episode highlights the importance of training and learning services in driving unified change initiatives and establishing alignment within large organizations. Chris and Clinton discuss how to emphasize the need for coaching to support behavior change and sustain the application of new skills. The conversation explores various techniques in learning and development, including training from the back of the room (TBR), gamification, and immersive experiences using augmented reality (AR) and virtual reality (VR). Connect with Us: Website: https://www.techtransformationstrateg... LinkedIn: / technology-transformation-strategies / chris-knotts / iamcoachclinton Clinton's Book: https://www.amazon.com/Steps-Accompli... Thank you for tuning in!

In this 'special' Wednesday edition of the Enterprise Learning Pod, Chris Knotts and Tyler Dockery discuss enterprise learning and the collaboration between academic institutions and the business community. They highlight the importance of equipping learners with job skills and staying ahead of the changing job market. They also explore the concept of engagement in learning and the role of AI in the L&D field. If you'd like to check out the course teaching L&D professionals how to use AI to save time and improve learning outcomes you can view it on SoftEd here:

https://www.softed.com/us/course/ai-for-learning-and-development/

Connect with Us: Website: https://www.techtransformationstrategy.com/ LinkedIn: https://www.linkedin.com/company/technology-transformation-strategies https://www.linkedin.com/in/chris-knotts/ https://www.linkedin.com/in/tylerdockerydesign/ Thank you for tuning in!