To ask a question or give feedback on the episode, send me a text!

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?

In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an online course becomes more than just another revenue stream—it becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact.

And here’s the kicker: The rewards of putting in the effort go far beyond what you might expect.

In This Episode, You’ll Learn:

✅ Why “passive income” is a myth—and what online courses actually offer instead
✅ How the work of creating a course puts you in an elite group of experts
✅ The surprising ways a high-quality course can open doors to new opportunities
✅ Why your course isn’t just a product—it’s a long-term asset that grows with you
✅ How building a course can position you as a trusted authority and thought leader in your space

🎧 Plus, don’t miss part two of this special series! In the next episode, I’ll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you don’t miss it!

Resources & Links Mentioned:

📌 Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results
📌 Connect with me on Instagram @shannonlboyer and let me know what resonated with you.

➡️ If you found this episode valuable, take a screenshot, share it on Instagram, and tag me—I’d love to hear your takeaways!

🎙 Listen now and discover why the effort of creating a course is actually your biggest advantage!

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience of high-performing professionals.

Elaine's passion for helping her clients achieve their full potential shines through as she discusses her vision for workshops and online courses. Whether you’re an entrepreneur considering creating a course or looking to refine your current offerings, this episode is brimming with strategies, practical advice, and creative approaches to course creation.

🎧 What You’ll Learn in This Episode:

• Why course creation is as much a creative outlet as it is a strategic business decision.
• The importance of being intentional when creating workbooks and how to transform them into active learning tools.
• Tips for designing workshops that engage participants and leave a lasting impact.
• Key differences between creating in-person workshops and translating them into online courses.
• How to tailor your course content and materials to meet the needs of your target audience, whether in-person or online.

✨ Actionable Takeaways:

• How to craft workbooks that are practical, engaging, and support active learning.
• Strategies for structuring workshops and courses to maintain engagement and ensure students walk away with actionable skills.
• Insights on marketing your course to the right audience and being transparent about who it’s designed for.

📌 Ready to Create Your High-Impact Course?
Be sure to check out my free masterclass, The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Learn how to avoid common pitfalls, deliver exceptional value, and build a course that truly makes an impact.

🎤 Get Featured on the Podcast:
Want to work through your course creation questions in a coaching session with me? Apply to be a guest on The Art of Online Course Creation.

📧 Get in Touch with Elaine Dickens:
Live Inspired Wellness
Elaine on Instagram

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specialists, and educators—and why knowing the difference is essential for your course’s success.

What You’ll Learn in This Episode:

• The distinct role each person plays in the course creation process.
• Why the right kind of help matters at each stage of your course development.
• The value of working with marketers, tech experts, and educators—and how they all contribute to a course that can truly make an impact.
• Key insights on how to avoid common missteps when choosing who to work with.

Choosing the right support for your course creation journey can set you up for long-term success. With the right combination of marketing, design, and educational expertise, you can create a course that not only looks great but truly delivers on its promises to your students.

Resources Mentioned:

• Free Masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results
  • Discover the essentials for creating a course that resonates with students.
  • Learn proven steps for making your course stand out and get results.

Looking Ahead:
In next week’s episode, Shannon is joined by registered psychotherapist Elaine Dickens for a live coaching call about turning her expertise into an impactful online course. Don’t miss this insightful discussion about teaching methods and creating valuable workbooks!

Subscribe & Connect:
If you enjoyed today’s episode, make sure to subscribe and leave a review—it helps us bring you more content that matters!

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation.

From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape.

What You’ll Learn in This Episode:

• How to start experimenting with AI tools like ChatGPT and Claude.
• The secrets to crafting effective AI prompts for better results.
• Why AI is a tool, not a shortcut, in creating high-quality, impactful courses.
• Essential considerations for protecting your privacy and data when using AI.
• Practical applications of AI for course creators, from content brainstorming to refining your writing.

Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges.

If you’ve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emily’s real-world examples and relatable approach make this complex topic accessible, whether you’re a seasoned marketer or a course creator just starting out.

Connect with Emily Baillie:

• Visit her website: compasscontent.ca
• Follow her on LinkedIn: Emily Baillie
• Find her on Instagram: Emily Baillie
• Join her newsletter for tips and upcoming workshop announcements.

Take the Next Step:
Looking to create your own online course? Don’t forget to sign up for Shannon’s free masterclass:
The Four Proven Steps to Creating a High-Quality Online Course That Gets Results. Reserve your spot at shannonlboyer.com/join.

Subscribe & Review:
Enjoyed this episode? Subscribe to The Art of Online Course Creation on your favorite podcast platform and leave a 5-star review. Your feedback helps us reach more purpose-driven entrepreneurs like you.

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand.

In this episode of The Art of Online Course Creation, I’m joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the world offering trademark registration services with guaranteed results for a guaranteed budget.

Andrei shares his journey from practicing law in Russia to founding his global trademarking business and provides invaluable insights for course creators, including:

• The critical differences between copyrights, trademarks, and patents—and why they matter for your course business.
• When and how to trademark your course name, framework, or visuals to ensure they remain uniquely yours.
• The risks of neglecting trademark protection and how it could cost you down the line.
• How to navigate the legal complexities of trademarks in a global, online business.

If you’ve ever wondered whether trademarking your course or framework is worth it—or how to even start—this episode is packed with actionable advice to help you safeguard your brand, grow your business, and set yourself apart in a crowded marketplace.

Resources Mentioned in This Episode:

• Trademark Factory Website
• Trademark Factory YouTube Channel: Learn more about trademarks with Andrei’s video library.

Andrei Mincov is the founder and CEO of Trademark Factory®. Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP. He is passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.

Ready to protect your course brand? Don’t miss this essential conversation!

🎙️ Tune in now to discover how trademarks can elevate your course business and secure your place as an industry leader.

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening.

In this episode of The Art of Online Course Creation, we’re hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your next big moves, help you set meaningful goals, and set the tone for a more intentional year ahead.

Whether you’re celebrating major wins or untangling lessons from the tougher moments, this conversation is all about making space for growth, clarity, and purpose as you head into 2025.

To join my free masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here!

What You’ll Hear in This Episode:

• Why taking time to reflect can completely change how you approach the new year.
• How celebrating even the smallest wins can motivate you for what’s next.
• A refreshing way to look at challenges—hint: they might not be the setbacks you think they are.
• A simple framework to set goals that align with your vision, not someone else’s.

Looking Ahead:
Next week, we’re diving into a must-know topic for course creators: protecting your brand. Shannon sits down with trademark expert Andrei Mincov to explore what you need to know about securing your intellectual property and why it’s a game-changer for your business.

Your Next Step:
Take just five minutes today to reflect on the past year. What’s one win you’re proud of? What’s one lesson you’ve learned? Write it down—it’s the first step toward a strategic, intentional 2025.

Tune in now and let’s get started.

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy?

In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh insights, she challenges the idea of a one-size-fits-all definition and helps you uncover what success looks like for you.

Get ready to rethink your goals and design a business that truly supports the life you want to live. Whether you’re dreaming of more time for family, better health, or simply enjoying the ride, this episode will inspire you to align your course business with what matters most.

Plus, Shannon shares a candid moment about her own struggles with balance this year—and the changes she’s making to prioritize her well-being in the year ahead.

In this episode, Shannon covers:

• The mindset shift you need to define success on your own terms.
• How to create a business that works for your life, not the other way around.
• Personal reflections, actionable questions, and the inspiration to dream bigger (or smaller—whatever feels right for you).

Resources to Keep the Momentum Going:

• Masterclass Signup: Ready to create an online course that gets results and showcases your expertise? Don’t miss Shannon’s free masterclass, where she shares her proven 4-step framework.
• Sip and Share Hour: Join Shannon and other online course creators for a monthly meetup—it’s like the lunchroom of the online course world!

You don’t have to chase someone else’s idea of success. This is your chance to define it for yourself—and start building a life and business that feels just right.

Hit play, and let’s get started.

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

To ask a question or give feedback on the episode, send me a text!

What does success look like for you as a course creator?

As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeper—something more impactful?

In today’s episode of The Art of Online Course Creation, host Shannon Boyer dives into the first part of a powerful three-part series designed to help you redefine success. Moving beyond traditional metrics, Shannon challenges you to take a holistic look at what truly matters in your journey as a course creator.

In this episode, Shannon explores how to redefine success as a course creator, moving beyond surface-level metrics to uncover what truly matters. You’ll discover fresh perspectives on measuring your impact, creating a deeper connection with your students, and building a legacy that aligns with your mission.

Throughout the episode, Shannon shares actionable reflection prompts and inspiring examples that will leave you motivated to celebrate your wins, learn from your challenges, and approach the year ahead with clarity and purpose.

If you’ve ever felt pressure to chase vanity metrics or struggled to define your achievements in meaningful ways, this episode is for you. Shannon’s insights will leave you inspired to focus on what matters most: the lives you touch and the legacy you’re building through your course.

Resources & Links

• Explore Shannon’s signature program: Your Best Course Experience
• Connect with Shannon through Instagram @shannonlboyer

Next Week:
Join us for part two of this series, where we’ll dive deeper into redefining success for yourself—not just as a course creator, but as an entrepreneur with a vision. You won’t want to miss it!

Subscribe & Review
If you loved today’s episode, don’t forget to subscribe and leave a review on your favorite podcast platform. Your feedback helps us reach more purpose-driven course creators like you!

To sign up for my FREE masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here.

To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co