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Today, James sits down with Calum and Christine Gawthorpe from CG Swim School to discuss the innovative strategies they've implemented to grow their swimming school.

The pair share their splashy journey from starting small with just a few clients to making a big wave with 400+ swimmers.

They've tackled growth with clever strategies like adopting slick admin tech and constantly refreshing their class offerings based on real community feedback.

Along the way, they've learned the art of delegating, ensuring their team has room to float new ideas. This episode is packed with lessons on using authenticity in branding, the magic of targeted advertising, and making a splash with innovative swim programs—all served with a hearty dose of fun and enthusiasm.

Listen now, for a wave of inspiration and practical insights that could help any activity business swim rather than sink! 💦

Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.

Created with pride by LoveAdmin

Edited with finesse by Making Digital Real

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In this episode, Abi explores the crucial world of reviews.

Reviews not only enhance your club's online reputation but also influence potential customers' decisions and improve your visibility on search engines.

Abi breaks down why they matter, where to collect them, and how to leverage customer feedback to boost your club's standing. Exploring key platforms like Trustpilot, Google reviews, and more, offering strategies to gather positive feedback and effectively manage both praise and criticism.

So, whether you're looking to reassure prospective members or climb higher in search rankings, this episode is packed with actionable insights to enhance your review management game.

Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.

Created with pride by LoveAdmin

Edited with finesse by Making Digital Real

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Discover the pivotal role that core values play in shaping the culture and operations of a children's activity organisation.

Today, James sits down with Harry Lambert, founder of OTB Coaching, a dynamic football academy known for its innovative approach to youth coaching.

Harry shares the transformative journey of OTB Coaching, from its early days as 'On The Ball' to its rebranding, focusing on the integration of both on-the-ball and off-the-ball coaching strategies, embracing values that pack a real punch: Energy, Care, and Detail.

This conversation covers the challenges and triumphs of embedding energy, care, and detail into every facet of the business, demonstrating how well-defined values can drive growth, enhance customer engagement, and streamline internal processes.

This talk is your front-row ticket to turning values into victory. Game on!

Stay tuned for more insightful episodes from Steps2Success, where we help you navigate the challenges of running a children's activity organisation with practical advice and expert insights.

Created with pride by LoveAdmin

Edited with finesse by Making Digital Real