• Marketing Panes – Else Johnson

  • Jul 23 2024
  • Durée : 40 min
  • Podcast

Marketing Panes – Else Johnson

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  • Résumé

  • Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://youtu.be/t61hRXQLlb0 In the latest episode of Marketing Panes, host Will Hanke sits down with Elsa Johnson, a mindset expert and CEO, to explore the crucial role of mindset in achieving business success. Johnson's journey from the financial world to running a thriving window covering business offers valuable insights for entrepreneurs looking to overcome self-sabotage and unlock their full potential. Key Takeaways Mindset is crucial to business success as it allows for personalized approaches and decision-making that align with individual strengths and goals. Self-sabotage is a common barrier to business growth and can manifest as fear, imposter syndrome, or a lack of trust in oneself. Steps to reverse self-sabotage and grow a business include self-awareness, challenging limiting beliefs, setting clear goals, and taking focused time for reflection and planning. Daily practices, such as writing down three major tasks for the day and being honest with oneself about progress and challenges, can help cultivate a positive mindset and drive business success. Building new habits requires reminders and self-awareness. Books like 'Atomic Habits' and 'Tiny Habits' offer valuable insights on habit formation. Self-sabotage can hinder success, but awareness and mindset shifts can help overcome it. Stress management is crucial for overall well-being and productivity. Networking and learning from others in the industry can be beneficial for business growth. Guest Profile: Else Johnson Elsa Johnson brings a unique perspective to the world of business and mindset coaching. Her background includes: Experience in the financial sector Successful transition to entrepreneurship as the owner of a window covering business Expertise in mindset development and overcoming self-sabotage CEO and mindset coach, helping other entrepreneurs achieve success Johnson's diverse background allows her to understand the challenges faced by business owners from various angles. As she explains, "What I do, what a lot of other coaches do in my space, we all come from the same philosophy, right? It started out with Socrates and Plato and all these great ancient philosophers, but with all of our individual experiences, we all of a sudden see new connections, new ways of opening up, new ways of seeing it." Her personal journey as an entrepreneur with an immigrant family history adds depth to her insights, particularly in "understanding what it takes for an immigrant with an immigrant family history to create a business in the US." Other Notes/Links: To learn more about Else Johnson visit: Morethanjustfine.com pssst.... want to be a guest on the show? Listen to other episodes The Power of Mindset Johnson emphasizes that mindset is the cornerstone of business success. It's not just about having the right skills or strategies; it's about cultivating a mental approach that aligns with your goals and strengths. As she puts it, "Mindset is what we're going to talk about. And that's something that has drastically changed my business." Overcoming Self-Sabotage One of the key topics discussed in the episode is self-sabotage, which Johnson defines as "putting up barriers to getting what you want." Common manifestations of self-sabotage include: Imposter syndrome Fear of making decisions Lack of trust in oneself To combat these issues, Johnson recommends a multi-step approach: Develop self-awareness Challenge limiting beliefs Set clear goals Take focused time for reflection and planning Building Effective Habits Johnson emphasizes the importance of daily practices in cultivating a positive mindset. She suggests: Writing down three major tasks for the day Being honest with yourself about progress and challenges Using reminders to help build new habits
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