On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space.

Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company.

Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound marketing, and building an email list of opt-in subscribers to support both marketing efforts and sponsorship opportunities.

We also discussed Lucy's experience of having Digital Women acquired by an American company before eventually acquiring it back again as part of her company Skills of the Future, which also incorporates her social media event, Social Day.

We also had a lot of fun exploring the concept of success and the constant drive to do more in business as an entrepreneur.

Thanks for listening! There is a new episode of From Overlooked to Fully Booked® out every Friday. Make sure you follow on your favourite podcast platform so that you never miss an episode. And please if you enjoyed this episode consider giving us a review, it really helps us get the podcast out there to more entrepreneurs like you.

Want to find out more about Lucy, Digital Women and Social Day?

Lucy Hall LinkedIn - Digital Women LinkedIn - Digital Women Website - Social Day Website

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Go From Overlooked To Fully Booked® which you can download HERE.

Join me, for free, at Marketing Mondays, where my team and I will support you to make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can also find out more information about me HERE.

Prefer to have your marketing done for you? Hire my agency, Enjoy Marketing.

In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself permission to change and innovate in both your business and life.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Takeaways

• Innovation is not limited to technology and can take many forms in business.
• Stay hungry for new opportunities and constantly seek ways to innovate.
• Revisit your brand differentiation and conduct market research to identify gaps and opportunities.
• Invest time in developing new services and revenue streams to solve business challenges.
• Effective marketing is crucial for the success of new offerings.
• Give yourself permission to change and innovate in both your business and life.

Keywords

• innovation, business, creativity, brand, marketing, market research, revenue streams

In today's episode of From Overlooked To Fully Booked®, I chat to multi-hyphenate Zara Janjua, she's a hugely talented and successful television presenter, writer, actor, performer, filmmaker, journalist and event host who has harnessed the power of a personal brand to build a hugely successful career.

We discuss her career, philantropy and of course who she has build a successful brand and her tips for how to leverage social media and especially LinkedIn to promote your business as well as what a powerful tool a press pack is.

It's a fantastic conversation with Zara who, amongst her other achievements, has also been a finalist for the Women of the Future Award and the United Nations Woman Awards.

You can find out more about Zara Janjua on her website.

Love this Podcast? What to do next:

During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE.

Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time.

Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October.

You can find out more information about me HERE.

Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you.

Episode Takeaways

• How to create a powerful personal brand
• What growing a personal brand on LinkedIn really involves
• How to create your own opportunities
• Getting noticed by bigger clients
• How to keep growing, even during lean months
• Building giving back into your business

Episode Keywords

personal brand, giving back, live broadcasting, social media consistency, business tips