In Episode 3 of MC Talk, Bret is joined by special guests Benjamin Larson (Vertosa) & Erik Knutson (Keef Brands) to discuss the unique opportunities and challenges in the beverage category of the cannabis industry. Together, they explain the unique opportunities and challenges in this booming category, including how beverages can help break down stigma and drive conversations about cannabis.

The episode explores the differences between marijuana and hemp beverages, and whether the hemp sector could play a role in driving towards full legalization. With the beverage category rapidly expanding, there's potential for even more growth with established distribution channels and regulatory frameworks in place.

However, there are obstacles to overcome, from complex state regulations to localized production challenges and serving size restrictions. Tune in to learn more about the future of hemp beverages and their potential impact on the industry!

Guests:

Benjamin Larson - CEO of Vertosa, Founding board member of the Cannabis Beverage Association, Board Member for the National Cannabis Industry Association

Erik Knutson - Executive Chairman/Co-founder of Keef Brands, Founding Board Member - American Trade Association for Cannabis and Hemp

Host:

Bret Worley - CEO/Founder of MC Nutraceuticals & MC Global Holdings

Executive Producers:
Ana Valdez
Alex Danell
Raquel Toto