As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget.

Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it.

Content Overview:

-Prioritize Your Winning Promotions
-Invest in Retargeting Campaigns
-Use Social Media to Your Advantage
-Leverage Your Email List
-Diversify Your Content Marketing
-Double Down on Conversion Rate Optimization (CRO)
-Utilize a Digital Marketing Expert

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over?

Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Let’s get into it.

Content Overview:

-Personalized Thank You
-Incentives to Return
-Post-Holiday Retargeting Ads Campaign
-Create a Community, Not Customers
-Stay Connected
-Gather Feedback and Learn From It
-Need Help With Holiday Sale Planning?

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024.

If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes.

Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want to do, too? Then, let’s get into it.

Content Overview

- Determine Your Revenue-Generating Activities
- Maximize What Works
- Creating Structures and Systems
- Know When to Delegate
- Know How to Delegate

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

Links for This Episode:

–Marketing Office Hours
–Discover Your Digital Marketing Success Path
–How to Use Our Digital Marketing Team
–Schedule a free call with Jennie today

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business.

To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next?

I’m going to walk you through exactly what I look for when I do a sales funnel audit for my clients, and explain what I’m looking for, and even what I suggest to fix these common issues. Are you ready to troubleshoot your sales funnel like a pro and figure out what’s holding your business back? Let’s get into it.

Content Overview

🔹 Collect Your Data, Know Your Business

🔹 No New Leads

🔹 Low Open Rates

🔹 Stopping at the Freebies

🔹 Landing Pages Not Converting

🔹 One Hit Wonders

🔹 Final Troubleshooting Steps

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

Happy October, and more importantly, Happy Q4 to you online business owners!

Now, if you’re wondering why I’m celebrating, it’s because online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end.

So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it.

Content Overview

🔹 Get Ahead of the Game

🔹 Specific Targeting and Audience Segmentation

🔹 Optimize Your Offers

🔹 Don’t Just Discount

🔹 Predict & Personalize

🔹 Automate What You Can

🔹 Test the Tech

🔹 Post-Sale Strategy

🔹 Your Next Action Steps

Links for This Episode:

–Marketing Office Hours
–Discover Your Digital Marketing Success Path
–How to Use Our Digital Marketing Team
–Schedule a free call with Jennie today

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same.

But I was thinking the other day, what if I lost my entire business, all the contacts, all the automation, and all the sales funnels I’ve created for it? What would I do to start from scratch and rebuild my successful online business? With my marketing agency, I help new (or relatively new) online businesses do that all the time. So today, I will take you on that theoretical step-by-step journey of building a successful online business from scratch. Let’s get into it.

Content Overview

-Play Detective
-Identify the Solution
-Reverse Engineering
-Setting Up the Logistics
-Building Visibility
-What’s the Catch?!

Links for This Episode:

-Marketing Office Hours
-Discover Your Digital Marketing Success Path
-How to Use Our Digital Marketing Team
-Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll add new content weekly; you might miss out if you're not subscribed. Subscribe now!

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients.

But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal clients.

Content Overview

🔹 What is an ICA, and Why You Need One
🔹 The Power of Content in a Marketing Strategy
🔹 Aligning Your Content with Your Ideal Client Avatar (ICA)
🔹 Creating Content Funnels to Guide Your ICAs
🔹 Measuring Success and Making Adjustments
🔹 Your Next Action Steps

Links for This Episode

🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/
🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz
🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam
🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:
🔹 Free Consultation: https://jennielyon.com/chatwithjennie
🔹 Website: jennielyon.com
🔹 Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I'll be adding new content weekly, and if you're not subscribed, you might miss out. Subscribe now!