As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget.

Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it.

Content Overview:

-Prioritize Your Winning Promotions
-Invest in Retargeting Campaigns
-Use Social Media to Your Advantage
-Leverage Your Email List
-Diversify Your Content Marketing
-Double Down on Conversion Rate Optimization (CRO)
-Utilize a Digital Marketing Expert

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over?

Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Let’s get into it.

Content Overview:

-Personalized Thank You
-Incentives to Return
-Post-Holiday Retargeting Ads Campaign
-Create a Community, Not Customers
-Stay Connected
-Gather Feedback and Learn From It
-Need Help With Holiday Sale Planning?

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024.

If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes.

Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want to do, too? Then, let’s get into it.

Content Overview

- Determine Your Revenue-Generating Activities
- Maximize What Works
- Creating Structures and Systems
- Know When to Delegate
- Know How to Delegate

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!