Welcome to Episode 8 of the Business Boost Hour! Ever wondered how a cyber breach could impact your business continuity? Join us as we dive into the world of cybersecurity with expert Gus Cervantes. With a background spanning top-secret defense projects, Gus shares his wealth of knowledge on how businesses can shield themselves from cyber threats.

We explore the essence of business continuity from a cybersecurity angle, touching on the devastating effects of data breaches and ransomware. Gus unravels practical steps: think hard drive encryption, BIOS passwords, and the magic of least privileged access. He also warns against the lurking dangers of storing passwords in web browsers, sharing real-life horror stories of businesses caught off-guard.

Tune in for Gus’ expert advice on cyber insurance, employee training, and cutting-edge security solutions like XDR. This episode is your call to action—fortify your business today!

Ever wonder how accountability can transform your business relationships? In Episode 7 of Business Boost Hour, we dive deep into this crucial topic with Regina Fernando from Gold Standard Electric. Regina shares why accountability is her secret weapon in delivering on promises and maintaining professional integrity. Discover how she masterfully manages client communications and scheduling, ensuring her team at Gold Standard Electric stays focused on their technical expertise.

We also explore BNI's unique structure with and how it promotes accountability like no other networking group. Regina's journey with BNI reveals the power of community in growing a business through referrals and networking. Plus, we tackle the delicate balance of maintaining accountability while setting boundaries and the art of transparent communication.

Tune in for practical strategies you can implement today to boost your business success!

Reach out to Regina at regina@gselectricsd.com for more insights!

Ever wondered how authenticity can revolutionize your sales game? In Episode 6 of Business Boost Hour, we dive deep into this topic with the insightful Wes Marshburn from North County Tree.

Wes takes us on a journey from his childhood sales of fruit and beef jerky to his current role, sharing how genuine connections and understanding client needs are at the heart of his success. Discover why asking "Why am I here?" is his go-to question for uncovering client issues and offering real solutions.

We explore the power of empathy, trust, and referrals, and how these elements transform sales into meaningful relationships. Wes shares candid stories of past mistakes and triumphs, highlighting the importance of experience and market understanding.

Tune in to learn how authenticity and empathy can turn sales into lasting success stories. Don’t miss this episode packed with actionable insights!

Contact Wes Marshburn:
- Phone: 760-688-9472
- Website: northcountytree.com