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Twelve and a Half

Leveraging the Emotional Ingredients Necessary for Business Success

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Twelve and a Half

De : Gary Vaynerchuk
Lu par : Gary Vaynerchuk
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À propos de cette écoute

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

©2021 Gary Vaynerchuk (P)2021 HarperCollins Publishers
Direction Développement commercial et entrepreneuriat Management et direction Réussite personnelle
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Bonne écoute !
    Le plus pertinent  
    I am very happy to purchased the audio book since gary vee added a lot outside the line of the book. I really love his 12 and half notions. I really think there are essentials. I will implement all of that from today !

    Best book ever

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    The whole book and performance is just great!
    If you want to become a better person and also happier, you should really consider listening to this book and even just follow Gary anywhere.

    listen to it!

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