The Affinity Principle presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience, and that yields great financial results.

The Affinity Principle explores 12 pillars and levers of leadership and engagement designed to help leaders attract, retain, and optimize talent, and achieve affinity.

If you had the means to:

• Improve your customers’ reviews and ratings while increasing profitability
• Decrease absenteeism and improve team member retention
• Inspire your team members to be the best that they can be
• Increase productivity and simultaneously reduce defects
• Grow sales and reduce shrinkage
• While substantially decreasing safety incidents

Would you go to the lengths necessary to achieve these outcomes?

What if I suggested that the lengths necessary were not that great and the amount of effort needed was not much more than you already contribute on a daily basis? That achieving these tremendous shifts in momentum is not only realistic, but also incredibly attainable?

My confidence in achieving these outcomes is derived from over 30 years of hands-on experience. It is defined by the mistakes I’ve made as well as the successes I’ve achieved. I have seen the Affinity Principle work consistently in both large and small organizations.

These concepts have also been substantiated in studies conducted by a variety of respected academic and research institutions, including the Gallup organization, which studied over 82,000 teams and more than 1.8 million team members across 230 organizations, 49 industries, and 73 countries!

So, what’s the secret sauce? You could define it as engagement, but I am extending the definition to include a natural liking, agreement, and connectedness that expands the concept of engagement into a state of affinity!

Grant Ian Gamble is a top-rated business growth consultant, author, and international speaker. His consulting firm works with clients ranging from global brands to regional start-ups.

When asked what has underwritten his many successes in the business world, he puts it down to putting people first. Developing leadership teams and growing talented team members lead to great customer experiences. Great customer experiences ensure financial success and sustained growth for companies.

Grant asserts that when there is a strong focus on hiring, acclimating, and training team members, companies thrive. The right talent, doing their best work, makes management easy.

Grant has held executive positions with numerous best-in-category businesses ranging from healthcare to hospitality. From his first blockbuster success at age 23, Grant has championed growth and sustainability through practical and actionable methodologies that he shares with his clients and audiences worldwide.