Couverture de Serial Innovators

Serial Innovators

How Individuals Create and Deliver Breakthrough Innovations in Mature Firms

Aperçu

Essayer pour 0,00 €
Écoutez en illimité un large choix de livres audio, créations & podcasts Audible Original et histoires pour enfants.
Recevez 1 crédit audio par mois à échanger contre le titre de votre choix - ce titre vous appartient.
Gratuit avec l'offre d'essai, ensuite 9,95 €/mois. Résiliez à tout moment.

Serial Innovators

De : Abbie Griffin, Raymond Price, Bruce Vojak
Lu par : Tim Lundeen
Essayer pour 0,00 €

9,95 € par mois après 30 jours. Résiliez à tout moment.

Acheter pour 19,14 €

Acheter pour 19,14 €

Confirmer l'achat
Utiliser la carte qui se termine par
En finalisant votre achat, vous acceptez les Conditions d'Utilisation. Veuillez prendre connaissance de notre Politique de Confidentialité et de notre Politique sur la Publicité et les Cookies.
Annuler

À propos de cette écoute

Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.

In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need.

For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.

The book is published by Stanford University Press.

©2012 the Board of Trustees of the Leland Stanford Junior University (P)2012 Redwood Audiobooks
Comportement au travail et organisationnel Direction Management Réussite personnelle
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !

    Commentaires

    "This book is fascinating. The concept of the serial innovator, distinct from the serial inventor or serial entrepreneur, is important. Serial innovators are a rare breed and we need to learn more about them. This book provides a first look into their nature and how to manage them. It will be extremely useful for readers who think about and work on breakthrough innovation in established companies - and who struggle with how to do it better." (Ginna C. O'Connor, Rensselaer Polytechnic Institute and author of Grabbing Lightning: Building a Capability for Breakthrough Innovation)
    "Written by three undisputed experts in product innovation and management, this book is extremely well researched and executed. It presents a model that perfectly complements our traditional understanding of product innovation. In Serial Innovators managers will find a refreshing perspective and clear guidance on how to locate, reward, and retain serial innovators within their organization." (Anthony Di Benedetto,Temple University)

    Ce que les auditeurs disent de Serial Innovators

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.

    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

    Il n'y a pas encore de critique disponible pour ce titre.