Gratuit avec l’offre d'essai
Écouter avec l’offre
-
MEHscapology
- How to Turn Your “Carbon Copy” B2B Company into a Growth Machine with Differentiation, Positioning and Un-Turn-Downable Offers
- Lu par : Matt Hodkinson
- Durée : 4 h et 16 min
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
MEHscapology
Acheter pour 13,42 €
Aucun moyen de paiement n'est renseigné par défaut.
Désolés ! Le mode de paiement sélectionné n'est pas autorisé pour cette vente.
Description
So many B2B companies strive to achieve their growth ambitions by investing headlong into the latest marketing strategy or sales tactic, in the fervent belief that more activity produces more deals. But without a rock-solid market position and a core message that runs through the very fibres of your business presence, no amount of content, publicity, outreach or advertising will bring you the levels of success you desire.
In MEHscapology, positioning and differentiation virtuoso, Matt Hodkinson, brings you a step-by-step formula for transforming your market presence and core business language. You'll learn the extent to which poor positioning is costing your company, the vital importance of differentiation in making your proposition the only viable option to your buyers, and how language drives perception; the key driver to influencing and building trust with your target audience.
Packed with practical advice and real world examples, MEHscapology shows you exactly how to ditch the dull, and earn the attention you deserve for your soon-to-be-thriving business.
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !