Idea to Invention
What You Need to Know to Cash In on Your Inspiration
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Idea to Invention
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Lu par :
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Karen Saltus
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De :
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Patricia Nolan-Brown
À propos de cette écoute
She shares the tricks of her trade in Idea to Invention, a practical guide that helps ordinary people look at their world with the eyes of an inventor. Readers will learn six simple steps to invention - and discover: How they rate on six crucial personality traits; creativity habits that spark invention; the power of tape-and-paper prototypes to refine their vision; how to navigate the ins and outs of licensing and patenting their product; the pros and cons of finding a licensed manufacturer vs. running a home-based assembly line; how to promote their invention-from perfecting the pitch and finding store buyers to trade-show shortcuts and strategies for creating buzz online; and product enhancements that add years to shelf life.
From initial concept to thriving business, this handy guide simplifies the invention process and gives creative thinkers the competitive edge they need to achieve success.
©2014 Patricia Nolan-Brown (P)2014 Gildan Media LLC
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