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Flamin' Hot
- The Incredible True Story of One Man's Rise from Janitor to Top Executive
- Lu par : Steven Montañez, Richard Montanez
- Durée : 6 h et 21 min
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Description
Listen to the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin’ Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.
Richard Montañez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.
Having taken a job mopping floors at Frito-Lay's California factory to support his family, Montañez took his future into his own hands and created the world’s hottest snack food: Flamin’ Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves - jealous that someone with no formal education beyond the sixth grade could do his job - Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.
Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.
Commentaires
“From the moment I heard Richard Montañez’s amazing story, I knew it had to be shared with the world. His journey will inspire you to never give up on your dreams, no matter who you are and no matter where you’re from. The invaluable wisdom he shares in this book makes Flamin’ Hot a must read for everyone looking to succeed.” (Eva Longoria, actor, producer, and director)
“The power of Richard’s story is unprecedented. His ability to inspire and engage our employees is remarkable.” (Brian Cornell, CEO of Target)
“Richard Montañez is a living legend. His story has inspired me from the moment I heard about it, and I have no doubt the wisdom he shares in Flamin’ Hot will inspire millions of readers around the world! Richard Montañez is the ultimate dream catcher and this is a must read for anyone chasing a dream!” (DeVon Franklin, producer of the Flamin’ Hot movie and New York Times best-selling author)