Experiences
The 7th Era of Marketing
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Experiences
Acheter pour 19,76 €
Aucun moyen de paiement n'est renseigné par défaut.
Désolés ! Le mode de paiement sélectionné n'est pas autorisé pour cette vente.
-
Lu par :
-
Robert Rose
-
Carla Johnson
-
De :
-
Robert Rose
-
Carla Johnson
À propos de cette écoute
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don't evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of "better practices" that weave together both the "why" and the "how" of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate why the idea of content creation management will be a core discipline within tomorrow's marketing strategy and how content-driven experiences can be created, managed, scaled, promoted, and measured in today's business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
©2015 Robert Rose and Carla Johnson (P)2016 Robert Rose and Carla Johnson
Vous êtes membre Amazon Prime ?
Bénéficiez automatiquement de 2 livres audio offerts.Bonne écoute !