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Better Business
- How the B Corp Movement Is Remaking Capitalism
- Lu par : Christopher Grove
- Durée : 9 h et 11 min
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Better Business
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Description
Gold medalist in the Business Ethics category, 2021 Axiom Business Book Awards, and longlisted for the 2020 Porchlight Business Book Awards
Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form - the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement's founders and leading figures, Marquis's book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.
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