An unconventional approach to gaining the competitive advantage

All the War They Want presents counterintuitive problem-solving techniques, using as its case in point one of the most existential threats to our national security and American way of life: cyber warfare. Informed by Jeffrey Engle’s experience as a member of the U.S. military’s elite special ops community, his Brazilian jiujitsu training, and his leadership of a premier cyber defense company, All the War They Want offers an alternative perspective on overcoming tough leadership challenges—a perspective previously available only to those bearing the scars of a lifetime at war.

All the War They Want shows you what rules and conventions to break to stack the deck in your favor, giving you the competitive edge in business and in life. Rules to break include, among many others:

• Never throw the first punch.

• Do your research before you decide what you really want to do.

• Leaders should treat everyone the same.

• Always hire the candidate who best meets the qualification requirements.

• Prepare for the zombie apocalypse, and you will be fine.

• Leaders eat last.

With Jeff Engle’s guidance, you can learn to build an elite organization ready to meet the call in any battle.