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A Story Is a Deal

How to use the science of storytelling to lead, motivate and persuade

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A Story Is a Deal

De : Will Storr
Lu par : Will Storr
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 In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.©2025 Will Storr (P)2025 Hachette Audio UK Communication et compétences sociales Réussite personnelle Écriture et publication Éducation et apprentissage
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    Commentaires

    We are hardwired to be attracted to, grabbed by and influenced to act by stories. More effectively than anyone before, Storr shows us how to install and sequence the crucial narrative elements of stories into our persuasive appeals (Robert Cialdini, author of Influence and Pre-Suasion)
    A Story is a Deal is a fascinating insight into the human mind. A brilliant and essential manual for anyone wanting to understand the craft of storytelling and the role of status in negotiation (Levison Wood, explorer and author)
    People like us do things like this. Storr shares profound insights into the nature of identity and how it interacts with culture and the change we seek to make (Seth Godin, author of All Marketers Are Liars)
    The indispensable guide to influencing and persuading others. Storr practices what he preaches in this brilliant, up-to-date and practical book. Join him as he takes you on a journey of how to expertly craft your messages, conversations, presentations and pitches so they resonate every time (Scott Walker, Sunday Times bestselling author of Order Out of Chaos)
    Intensely original and powerfully practical, Storr brilliantly lays out how to use stories to change minds and behaviour (Jonah Berger, bestselling author of Contagious and The Catalyst)
    Will Storr connects two of the key ideas of our time, story and identity, in one compact, compelling and practical book. Vital reading for anyone whose business is communication: which, as he argues, is everyone (Timandra Harkness, author of Technology is Not the Problem)
    Will Storr is one of my favourite writers. He's whip smart, insightful and ridiculously entertaining (Jimmy Carr)
    Will Storr is a genius. I would happily read a shopping list by him (Rory Sutherland, Vice Chairman of Ogilvy UK and bestselling author of Alchemy)

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