Titres dans Marketing et ventes

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.

Subjects include life skills and leadership, common challenges to finding leads, and how to think like a wealthy person and become what you think.

The man many consider to be America's Foremost Business Philosopher has been sharing his success principles and strategies for more than 39 years, with more than 6,000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

En un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85 por ciento de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué compran lo que compran; con neuroventas descubriremos cómo hacer que elijan tu producto o servicio sin hacer grandes esfuerzos.

Fear? Sweaty palms? Don’t know what to say? Afraid of how others will react? Why do we avoid setting appointments? Our self-image says to us, “Don’t take a chance.” Motivation alone won’t fix this. Our minds will come up with excuses not to set the appointment. How can we make setting appointments enjoyable? First, we will learn to make appointments a passion, something we look forward to. And second? We will learn the exact words to say to avoid rejection and to reduce tension with our prospects.

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Zum ersten Mal öffnet der "Wolf of Wallstreet", Jordan Belfort, sein Playbook und gewährt damit Zugang zu seinem exklusivem System – demselben System, mit dem er für sich selbst, seine Kunden und seine Verkaufsteams massiven Reichtum geschaffen hat. Bisher war dieses revolutionäre Programm nur über Jordans knapp 2000 Dollar teures Onlinetraining erhältlich. Jetzt, in "Way of the Wolf", ist Belfort bereit, die Macht der Überzeugung für eine ganz neue Generation zu entfesseln, indem er zeigt, wie jeder nach verheerenden Rückschlägen wieder auf die Beine kommen, die Kunst der Überzeugung beherrschen und Wohlstand aufbauen kann.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

L'argent est un sujet tabou un peu partout, mais particulièrement en Europe. Le souci, c'est que puisqu'on n'en parle pas, on l'imagine beaucoup. Dans le podcast, nous parlerons des croyances, des mythes, des idées reçues autour de l'argent Nous verrons comment les riches le restent Comment certains le deviennent Et pourquoi certaines n'arrivent pas à le devenir Nous parlerons d'argent de façon décomplexée, donnant des chiffres, des idées, des stratégies que tu aies 1 euro à investir, ou 1 Million DISCLAIMER : Je ne suis pas un professionnel de l'investissement, je n'ai fait aucune ...

Coaches, Consultants & Service Providers! Want to increase your sales closing rate to 70%+ even to cold contacts while still feeling 100% authentic? Now imagine what that will do to your bottom line! This podcast is hosted by Eileen Wilder, who has coached hundreds of students to 6 and 7-figure businesses. On this podcast, I'll be sharing strategies, resources, and proven high-ticket sales and closing tactics that will grow your business today! You can connect with any questions on Facebook or Instagram @eileenwild. If you find value in this podcast, all we ask if you leave an honest review ...

The McKinsey Africa podcast features discussions with our experts by drawing on their deep knowledge of Africa and expertise in complex problem-solving and sustainable solutions across a variety of industries and sectors. With a focus on Africa, this series shares our insights into the new normal on topics which include digital, healthcare, argiculture, banking, sustainability, and transformation.

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

The secret to developing a team of high performers isn't more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen's coaching methodology and proven L.E.A.D.S. Coaching Framework used by the world's top organizations, you'll get your sales and management teams to perform better - fast.