Titres dans Développement commercial et entrepreneuriat

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In The Entrepreneur Roller Coaster you will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial success: sales, recruiting, leadership, and productivity. This essential guidebook will prepare you for the wild ride of entrepreneurship. It will warn you, inoculate you, and guide you safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

It seems like an impossible task: secure a safe future for life on Earth, at a scale and speed that the world has never seen, in the face of vast and powerful forces-not just oil tycoons and governments, but the changing climate system itself. The odds are against us, and we are running out of time. But it doesn't have to be this way. Around the world, geophysicists and mathematicians, oceanographers and meteorologists, engineers, economists, psychologists and philosophers have been using their expertise to develop a deep understanding of the crises we face.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage.

It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Véritable livre de coaching, ce guide vous propose un accompagnement sur-mesure pour développer votre efficacité professionnelle. Riche d'outils concrets et de conseils pratiques, il vous permettra de mieux gérer votre temps, de préparer, planifier et piloter vos projets d'une main de maître, mais aussi de construire une relation de confiance avec votre manager. Organisation, management, leadership, communication... Les experts de la célèbre Harvard Business Review vous donnent toutes les clés pour optimiser vos performances au quotidien et ainsi progresser dans votre vie professionnelle.

Vous avez enfin trouvé le livre audio qui vous expliquera tout ce que vous devez savoir sur l’investissement. La plupart des gens ne savent pas par où commencer lorsqu'il s'agit d'investir et ont peur de perdre leur argent. Nous savons à quel point l'investissement peut sembler une tâche ardue à première vue ; après tout, il y a des milliers et des milliers de livres audio écrits sur ce seul sujet!

At just 13 years old, he faced a challenge that most teenagers never confront: how to help support his struggling family. Armed with only $100 and an unwavering resolve, he discovered e-commerce drop-shipping and embarked on a journey that would transform his, and his family's life forever. In this compelling memoir and practical guide, you’ll follow his extraordinary rise from middle school student to e-commerce mogul. With vivid personal stories and hard-earned wisdom, he shares how he turned initial setbacks into a thriving business, eventually generating multiple 8-figures by 25.

Launch a business startup the right way! Whether you have (1) a new product or service idea, (2) a fresh way to do business, or (3) you want to know the best strategies to make your startup successful, then keep listening. This book will easily guide you through the process of starting up your new business for maximum success potential. Anyone can be a startup entrepreneur!

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire 30 years ago with just one restaurant. So he knows the challenges that business owners face, as well as the common pitfalls that cause them to go under. Over the years, he’s stayed true to the principles that helped him scale his business to what is believed to be the largest single-shareholder company in America, with more than four billion dollars in revenue. He’s also sole owner of the Houston Rockets. In Shut Up and Listen!, he shares the key insights that made it all possible.

Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.