n this episode of the Digital Drop Podcast, we explore the challenges of digital transformation in the membership sector with insights from Lisa Goldsmith, a 25-year industry veteran. Lisa shares her expertise on tackling common obstacles, from organisational culture to strategic budgeting, and offers actionable advice for membership organisations navigating their digital journeys.

Key Points Discussed:

• Challenges of Digital Transformation: The influence of culture, budgeting, and decision-making on transformation success.
• Why Organizations Undertake Transformation: Common triggers for starting digital projects, from internal pressures to leadership-driven goals.
• Leadership's Role: How top-down support aligns goals and drives successful transformation.
• The Importance of Culture: The critical role of internal and external culture in shaping outcomes.
• Budgeting for Long-Term Success: Why planning for continuous investment is key to sustainable digital growth.
• Choosing the Right Technology Approach: Weighing monolithic vs. best-of-breed solutions for membership organisations.
• Overcoming Legacy Processes: Rethinking and improving outdated processes for a more agile organisation.
• Top Tips for Success: Lisa’s top three pieces of advice for organistions starting their transformation journey.

Whether you're in the membership sector or focused on digital transformation, this episode delivers valuable insights and proven strategies to overcome challenges and drive impactful, long-term success.

Stay tuned!

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