“The magic isn’t just being on a podcast—it’s knowing your message, who to say it to, and what not to say.”

Let's welcome back Marc Von Musser as him and Nicky tackle a hot-button topic every business owner and thought leader needs to hear: the seismic shift from old-school media to the explosive power of new media.

If you’ve ever wondered why massive ad budgets and traditional media coverage don’t guarantee success—or how to win the game of influence without breaking the bank—this conversation is for you.

What You’ll Learn:

• The New Media Advantage: Why podcasts are dominating attention spans and how Donald Trump leveraged them to crush a $1 billion spending disadvantage in the recent election.

• Old Media is Dying: Six corporations control the narrative—but the audience is tuning them out. Learn why trust in traditional media is at an all-time low.

• Case Study: Trump vs. Kamala Harris: A deep dive into how Trump’s strategic podcast appearances reached millions of hungry listeners while Kamala’s outdated strategy fell flat.

• The Business Parallel: Why traditional ad spend is becoming a black hole—and how long-form, unscripted conversations on podcasts deliver real ROI.

• How to Win on Podcasts:

• The keys to picking the right shows.

• Crafting an authentic message that resonates.

• The art of the non-salesy sales pitch.

Podcasting is the platform to reach highly educated, affluent, and motivated audiences. Traditional media? A money pit. Podcasts? A golden opportunity for authentic connection, trust-building, and influence.

Special Opportunity: Get Booked and Get Paid Workshop

Ready to supercharge your business with podcasting? Don’t waste time on ineffective agencies or trial-and-error guesswork. Join Nicky and Marc’s two-day intensive workshop, Get Booked and Get Paid, happening December 27-28.

• The insider secrets to landing 720 podcasts per month.

• Crafting your message to convert listeners into clients.

• Proven strategies to add six to seven figures to your business—all without spending a dime on ads.

• Investment: $2,000 (a fraction of agency costs).

Sign up here – Seats are limited!

This episode isn’t just about politics or media—it’s about how you can harness the power of podcasting to grow your influence, income, and impact. Listen now to uncover the strategies top thought leaders are using to dominate in a changing world.

🔗 Follow Nicky on social media for updates and actionable tips.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Putting the client in the chair and injecting them is only part of the skillset. The question is, how do you get that person in your chair in the first place? And how do you get them to come back?”

Dr. Dia Burger shares her 20+ years of experience turning med spas into multi-million-dollar success stories. She explains how optimized systems can raise hourly earnings from $200 to thousands. She also reveals the key to getting clients in your chair, delivering natural results, and ensuring they return.

From small-town boutique spas to large-scale operations, she breaks down what works, what doesn't, and how to maximize every opportunity in the beauty industry. She discusses why 90% of med spas or medical people fail in their first year and how to avoid common pitfalls. You will discover the power of efficient systems, mindset shifts, and proven strategies to enhance your business. Whether you're a new injector or an experienced med spa owner, this episode will redefine how you think about opportunity costs and success in your field.

Expert action steps:

1. Evaluate your business systems. Are you leaving revenue on the table due to inefficiencies?
2. Have the tough conversations. Show clients the tangible costs of inaction—broken down into meaningful, measurable data.
3. Book a call with Dr. Dia Berger. If you own a med spa, you cannot afford to miss her insights.

Dia is the founder of the International Med Spa Academy. Learn more at https://www.medspamethodacademy.com.

You can also find Dr. Dia Burger on Linked In.

https://www.linkedin.com/in/drdiaburger/?originalSubdomain=ca

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Blue jeans and boots built America, and if we’re going to build it again, this renaissance, it has to start with jeans and boots.”

Today we welcome Pete Roberts, a pioneer in American manufacturing and the visionary behind Origin USA and Jocko Fuel. Known for reviving manufacturing on American soil, Pete shares his personal journey from small-town Maine to building a brand synonymous with grit, resilience, and purpose. Pete is driving an American-Made Renaissance. He shares his mission to bring manufacturing back to the U.S., emphasizing the importance of American-made products and the generational craftsmanship that built America’s industrial heartland. From rescuing a denim factory in North Carolina to rebuilding the supply chain from “dirt to shirt,” Pete’s goal is simple yet profound: make quality products, built entirely in the USA.

After a defining moment in Abu Dhabi, Pete doubled down on creating Origin, a company committed to manufacturing high-quality jiu-jitsu gis, jeans, and boots on U.S. soil. The journey wasn’t easy, but Pete’s “crime of passion” became the foundation of Origin USA, where every product is crafted to last a lifetime.

“Built by Freedom” is more than just a tagline for Pete Roberts—it’s a mission. Pete is reshaping American manufacturing, one pair of jeans at a time, while challenging us all to rethink how and where we make our purchases. This episode is for those who believe in supporting products with purpose, and for anyone who wants to understand what it takes to build a legacy from the ground up.

Pete’s Expert Action Steps for Purpose-Driven Success:

1. Long-Term Vision

“Anything great in life takes 10 years.” Committing to a decade to build something meaningful is essential for creating lasting impact.

2. Purpose Over Ideas

Purpose is the gravitational force that drives ideas. When grounded in purpose, your work will outlast fleeting trends and establish a legacy rooted in genuine impact.

3. Mind Share and Soul Share Over Market Share

Forget chasing market share. Focus on building genuine relationships with customers who believe in your mission. Capturing mind and soul share leads to loyal customers who value more than just the product.

Key Product Highlights:

• Origin’s Jeans and Boots: Built by freedom, Origin’s jeans and boots are not just products—they’re symbols of American resilience. These handcrafted items represent Pete’s commitment to making apparel that not only lasts but tells a story of quality and pride.

• Jocko Fuel: Created with his partner Jocko Willink, Jocko Fuel offers premium nutritional products available across major U.S. retailers, supporting customers who value fitness, discipline, and purpose.

Where to Learn More and Support:

• Origin USA: Discover products built by freedom, including jeans, boots, and jiu-jitsu gis.

• Jocko Fuel: Fuel your body with purpose-driven nutritional products.

Listeners, this is your chance to support the resurgence of American manufacturing. Join the movement, spread the word, and let’s build a future that’s made in America.

Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.