KPIs? Really? It’s 2024. Can’t we just ask Claude to generate those for us? We say… no. There are lots and lots of things that AI can take on or streamline, but getting meaningful, outcome-oriented alignment within a set of business partners as they plan a campaign, project, or initiative isn’t one of them! Or, at least, we’re pretty sure that’s what our special guest for this episode would say. He’s been thinking about (and ranting about) organizations’ failure to take goal establishment, KPI identification, and target-setting seriously enough for years (we found a post he wrote in 2009 on the subject!). He also really helped us earn our explicit tag for this episode — scatologically and onanistically, we’re afraid. But solid content nonetheless, so hopefully you can hear past that! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

udging by the number of inbound pitches we get from PR firms, AI is absolutely going to replace most of the work of the analyst some time in the next few weeks. It’s just a matter of time until some startup gets enough market traction to make that happen (business tip: niche podcasts are likely not a productive path to market dominance, no matter what Claude from Marketing says). We’re skeptical. But that doesn’t mean we don’t think there are a lot of useful applications of generative AI for the analyst. We do! As Moe posited in this episode, one useful analogy is that thinking of using generative AI effectively is like getting a marketer effectively using MMM when they’ve been living in an MTA world (it’s more nuanced and complicated). Our guest (NOT from a PR firm solicitation!), Martin Broadhurst, agreed: it’s dicey to fully embrace generative AI without some understanding of what it’s actually doing. Things got a little spicy, but no humans or AI were harmed in the making of the episode.

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

For the first time since they've been a party of five, all of the Analytics Power Hour co-hosts assembled in the same location. That location? The Windy City. The occasion? Chicago's first ever MeasureCamp! The crew was busy throughout the day inviting attendees to "hop on the mic" with them to answer various questions. We covered everything from favorite interview questions to tips and tricks, with some #hottake questions thrown in for fun. During the happy hour at the end of the day, we also recorded a brief live show, which highlighted some of the hosts' favorite moments from the day. Listen carefully and you'll catch an audio cameo from Tim's wife, Julie! And keep an eye on the MeasureCamp website to find the coolest way to spend a nerdy Saturday near you (Bratislava, Sydney, Dubai, Stockholm, Brussels, and Istanbul are all coming up before the end of the year!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.