If AI were a hire, this episode makes the case that it’s the team member everybody needs—from turning screenshots into calendar invites to booking calls via chat and voice, and even “training” your tools like you train a new employee.

What’s Inside:

• Screenshot → Calendar in one click. James’ “image-to-calendar” GPT converts event screenshots (title, date, time, location) into a Google Calendar URL you can save instantly—no manual entry.
• “Don’t invite your wife” (…unless you want to). How James cloned his GPT—one version auto-invites his wife, the public one doesn’t.
• From reminders to real conversations. HighLevel reduced no-shows with timely texts—and now AI can handle the reply to reschedule or confirm, conversationally.
• AI that books appointments (for real). Why chat and voice bots are already booking, collecting info, and getting people serviced—seeing it live changes everything.
• Choose systems for the right problem. When a client thought they needed job management, the real fix was pipeline automation in HighLevel first.
• Train AI like a teammate. Feed merge-field syntax, brand voice, and “how we say things” so outputs paste straight into your stack—just like coaching a new hire.
• Repurpose like a pro. A video-first workflow: wait for the transcript, then spin out descriptions, social posts, and emails.
• Mind the AI divide. Why $20/month on AI is the new table stakes—and how staying curious keeps you on the right side of change.

Resources Mentioned:

Google Calendar GPT
The Marketing Show

About the Guest — James Hurst

Host of The Marketing Show, builder of practical HighLevel automations and custom GPTs that business owners actually use. A two-time ClickFunnels Dream Car winner and 2023 HighLevel Affiliate Bronze award recipient, James blends a software-developer background with hands-on marketing ops to ship clean, scalable systems.

About the Host — Tiffany-Ann Bottcher

Entrepreneur, founder of Bottcher Group, and host of the Service Based Business Society podcast. She blends strategy, systems, and tech to help service businesses scale with sanity.

Creators & Guests

• Tiffany-Ann Bottcher - Host
• James Hurst - Guest

In this episode, Tiffany-Ann Bottcher pulls back the curtain for new and longtime listeners of the Service-Based Business Society podcast. After more than 100 episodes, she reintroduces herself, her journey from scaling a $12M corporate business to building multiple companies under the Bottcher Group umbrella, and the reality of balancing entrepreneurship with a full family life.

Tiffany shares candid insights on why she created this podcast, the evolution of its mission, and how the business landscape—and her own priorities—have shifted through the seasons. From embracing imperfect action (like launching TaxGo mid-season) to navigating the infamous “valley of death” in business growth, she offers an unfiltered look at what it takes to build something meaningful. Whether you’re a first-time listener or a loyal fan, this episode is an invitation to dream bigger, push harder, and build a business that aligns with your life—messy schedules, late-night work sessions, and all.

Takeaways

• Building big businesses requires courage, imperfect action, and resilience.
• Growth brings bigger costs and risks before the rewards catch up.
• Success isn’t about working less—it’s about working smarter and harder when needed.
• Your business should evolve with your life and energy, not the other way around.
• Balancing family, sports schedules, and multiple companies is chaotic—but possible.
• The “valley of death” is a normal part of scaling—push through it.
• Community and strategy matter, but honoring your own limits is essential.
• Passion and vision set the ceiling for what’s possible.
• Done is often better than perfect—real growth happens in action.
• Behind the polished moments, the real story of entrepreneurship is beautifully imperfect.

Creators & Guests

• Tiffany-Ann Bottcher - Host

Resources

Bottcher Group
Path 2 Profit Bookkeeping and Tax
Goal Getter Media
TaxGo
TiffanyAnnBottcher.com

Click here to watch a video of this episode.

In this episode, Tiffany-Ann Bottcher welcomes listeners to Season Five of the Service-Based Business Society podcast, reflecting on her journey as an entrepreneur and the growth she has experienced. She discusses the challenges of scaling a business, the importance of navigating personal and professional growth, and the chaos that often accompanies timing in business. Tiffany emphasizes the significance of managing people and roles effectively, as well as the need for personal health and well-being amidst the demands of entrepreneurship. The episode concludes with a reminder of the renewed energy that September brings, likening it to a new year for business owners.

Takeaways

• Scaling isn't all highlight reels; it's messy and hard.
• Growth in business can lead to growing apart in relationships.
• It's okay to lose sleep over your business if you care.
• The speed of change in business is unprecedented.
• Navigating chaos is part of the entrepreneurial journey.
• Managing people can be the toughest challenge in business.
• Promoting someone can sometimes lead to their unhappiness.
• Personal health should be a priority for entrepreneurs.
• September feels like a new year for business cycles.
• Embrace the chaos and find ways to manage it.