Before I introduce today’s guest expert, I have an exciting update to share about our upcoming 2-Day Intensive on Wednesday and Thursday, March 19th and 20th on Zoom.

During each Intensive, we bring our clients together for an exclusive event where we slice apart Predictive’s best strategies for helping agencies sell more of what they do.

We break every data set — every experiment we’ve tested through the Predictive Lab — down in full transparency so you can take and apply the key insights into your agency — and move further faster as a result.

Would you like to join us as our free guest on March 19th & 20th?

Here’s the magic — the Intensive is a private, client-only event: no selling, no pitching — just pure value. You’ll be one of us, learning and collaborating with other agency owners.

If that sounds helpful, just shoot me an email with the word “ONWARD,” and I’ll send you all the details, calendar invites, and private Zoom links you’ll need. My email is stephen@predictiveroi.com.

Our March Intensive is all about shaking the trees so you can sell more of what you do — so it’s only fitting that I invited Hannah Roth, our Director of Strategy and resident Mad Scientist here at Predictive, as today’s guest expert. Hannah works with agency owners and their teams daily to raise the bar of excellence.

If you apply the insights and action steps we share in this episode, you’ll get more at-bats with right-fit prospects — and sell more of what you do as a result.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

• Strategies for shaking the trees the right way
• How to avoid the common mistakes that lead to destructive cycle churn
• Confidence in your offerings prevents desperate selling tactics
• Why sending weekly emails and hosting Q&As can set you apart from the competition
• Keeping core values, goals, and intentions at the forefront can help your agency say yes to the right opportunities — and no to the wrong ones
• Tips on how to transition from a numbers game to a more intentional, strategy-driven approach

Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Hannah’s LinkedIn: www.linkedin.com/in/hannah-roth-387a6b223/
• Order your free paperback or Kindle copy of our Book: Sell with Authority

My Predictive team and I are here to help make 2025 the year you CRUSH your goals — and elevate your agency to new heights.

In this episode of Sell With Authority, we’re diving into a topic that’s essential for scaling your business development efforts. If you’re carrying the full weight of biz dev on your shoulders — it’s time to change that.

At Predictive, we’ve spent years experimenting in our lab, gathering data points, and refining our Sell with Authority methodology—a proven framework to help you sell more of what you do for a higher fee.

That’s where my very special guest expert, Jason Swenk, and I are focusing our time and attention in this encore episode.

Jason is the Founder of Agency Mastery 360, a unique consultancy designed to help marketing agency owners — just like you and me — grow their agencies faster.

You may remember Jason from episode 77 — we first tackled the topic of building a sales team.

Today, we pick up where we left off — digging deeper into designing the right offers, setting up pricing for success, and creating a team structure that works for your agency.

Whether it’s about enrolling more of your team into the business development fold or building out a dedicated sales team to take on some of the heaviest lifting — this episode is for you.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

• Why drilling down into your Ideal Client Profile (ICP) is the key to scaling faster
• How to craft and sell a compelling “foot in the door” offer that hooks clients
• Proven strategies for training and empowering a high-performing sales team
• Understanding prospect pain points and how to deliver exceptional value
• Using inbound, outbound, and strategic partnerships to build a robust lead generation system
• Key steps to lighten the sales burden off agency owners for more focus on growth

Resources:

• Website: https://www.agencymastery360.com/
• LinkedIn Personal: https://www.linkedin.com/in/jasonswenk/
• LinkedIn Business: https://www.linkedin.com/company/agency-mastery/
• Youtube: https://www.youtube.com/jasonswenk
• Instagram: https://www.instagram.com/jswenk/

I am beyond thrilled to welcome our special guest expert to this episode of Sell With Authority, Dia Bondi. If you haven’t had the pleasure of meeting Dia yet — let me tell you — you’re in for a treat.

Dia works with senior leaders, founders, and ambitious professionals to help them find their voice — and lead with it. Her work has secured hundreds of millions of dollars in decisions and resources, paving the way for the future of their teams and businesses.

I first experienced Dia’s incredible power from the stage — and I do mean power — at the 2023 Build a Better Agency Summit. Dia didn’t just speak; she commanded. She took us on a journey, crafting every moment of her keynote with precision.

Her storytelling, her ability to connect, and the way she brought us all into her world was absolutely brilliant.

In today’s episode, Dia shares some of her most impactful frameworks for setting up the perfect ask with your right-fit clients and prospects.

Dia helps you take WHAT you say — and HOW you say it — to a whole new level of excellence.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

• Why courageous communication leads to the most impactful outcomes
• How to prepare for — and excel in — high-stakes communication moments
• Why understanding your right-fit client’s needs should come before any pitch
• How to leverage storytelling for greater influence
• Why practicing what you preach is non-negotiable for authentic leadership
• How to use strategic asking as a success strategy

Resources:

• Website: https://www.diabondi.com/
• LinkedIn Personal: https://www.linkedin.com/in/dia-bondi/
• LinkedIn Business: https://www.linkedin.com/company/dia-bondi/
• Instagram: https://www.instagram.com/diabondia/
• TikTok: https://www.tiktok.com/@diabondi
• Resources for Podcast Listeners: https://www.diabondi.com/swa
• Ask Like An Auctioneer: https://www.diabondi.com/book