Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

This episode covers 23 stories across SEO, AI, and digital marketing. Key highlights include: Search and Digital Trends: Google's November 2024 core update signals important shifts in search algorithms, while global search market shares continue to fluctuate. The platform is also facing potential significant changes, including speculation about a forced sale of its Chrome browser. AI and Content Developments: ChatGPT's traffic impact remains a critical topic, with ongoing discussions about its influence on digital content. Wikipedia is experiencing transformations with AI-generated content, and Meta is strategically working to reduce its dependence on Google's index. Technological Innovations: Case studies showcase AI's potential, particularly in specialised fields like mammogram analysis. Industry Challenges: New internet standards are emerging that may block certain AI bots, while platforms are refining guidelines around affiliate content and URL parameters. Media and Platform Evolution: Platforms like LinkedIn and Spotify are expanding their video offerings, indicating a broader shift in content consumption. Meanwhile, concerns continue about user data collection, particularly through browsers like Chrome. Advertising Landscape: Google's ad market share is declining, and a notable development is the appearance of advertisements within AI overviews. Watch / listen via Spotify - https://open.spotify.com/show/4gZGaF7Yn0McSgmPsOA9Bz Key Links - Google November Update - https://shorturl.at/j5Cte - https://shorturl.at/xEmNi AI Overview Research - https://ahrefs.com/blog/ai-overview-keywords/ Costa Rica AI Campaign - https://shorturl.at/grqYP ChatGPT Traffic Data - https://www.linkedin.com/posts/aleyda_chatgpt-is-still-veeeeery-far-away-from-google-activity-7261806995513466880--34K/?utm_source=share&utm_medium=member_android Aleyda Solis News Platform - https://news.seofomo.co/ - https://shorturl.at/YD4Sp Nightmare On Affiliate Street - https://www.gsqi.com/marketing-blog/a-nightmare-on-affiliate-street/ Blocking AI Training Bots - https://shorturl.at/0zxfN The End Of HARO - https://www.linkedin.com/posts/jomarieoreilly_well-i-think-we-could-all-see-this-coming-activity-7260609234055188481-SgAk/?utm_source=share&utm_medium=member_android LinkedIn Video Study - https://tinyurl.com/y8z6n6wn Spotify Take On YouTube - https://tinyurl.com/zd5324f2 Wikipedia & AI - https://tinyurl.com/4yn6b6p5 Meta & AI - https://tinyurl.com/v7axm3na Google Market Share - https://tinyurl.com/5d886rtr Parameter Changes - https://tinyurl.com/urxyfm3u Google Ad Market Share - https://tinyurl.com/ytcedxcj Google Chrome Theory - https://www.youtube.com/watch?v=txNT1S28U3M Google Product Grid Study - https://tinyurl.com/dkwy7tpk AI Spots Breast Cancer - https://www.bbc.co.uk/news/articles/cd9ndpdy0q3o Mark Zuckerberg’s Bee Problem - https://tinyurl.com/mtxnwksv Google's Polling Error - https://tinyurl.com/n5mh7mbn Top 4 SEOFOMO News Stories - 1. https://serprecon.com/ 2. https://www.jonoalderson.com/conjecture/what-if-schema-org-is-just-labels/ 3. https://merj.com/blog/introducing-our-bing-webmaster-tools-api-python-client 4. https://www.brightlocal.com/learn/advanced-google-search-console-local/