We get super nerdy with fellow marketer and fractional CMO, Shauna Armitage. Shauna has a podcast called Startup Renegades and at the time of recording this episode had recently joined as a co-founder of a FinTech company named Odo. We chat a lot about specific marketing tactics that are needed to see high growth. We talk about sales funnels, recurring revenue, and how to think about increasing your customer’s lifetime value. We also dive into her personal story of how she became an entrepreneur after being fired from an agency. She talks about how being a working mom and professional there is never any true balance. In fact, she is dedicated to unbalance and we are here for it! Tune in to this super fun and marketing filled conversation you won’t want to miss.

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Check out the recommended resources in this episode:

• Shauna’s podcast - Startup Renegades

Where to find Shauna and Startup Renegades

www.shaunaarmitage.com

IG - @shaunajarmitage

xo,  The Her Brand & Co. Team

Questions? Email hello@herbrandandco.com