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Résumé
Rob Bernstein, like many in the Amherst College Class of 1994, graduated just as the internet became a consumer-facing proposition. But unlike yours truly, Rob hitched his career to the internet. As a result, over the last 30 years he has managed to stay ahead of the curve, navigating a pivot from print media to digital, and from the WWE to agency work at the highest levels. As Chief Innovation Officer for Ketchum, a global communications firm, Rob spends his days peering around corners. The top question on his clients' minds these days: what will be the impact of artificial intelligence on the way we work, live, and create? (Full disclosure: AI helped me write the title of this episode.) In this episode, you'll learn: Why Rob is ambivalent about AI How we can learn more about AI, and the ways in which it's already changing the way many of us work What the WWE was like from the inside, and what it was like to work with the likes of wrestling superstars John Cena and The Rock, as well as WWE founder Vince McMahon The Amherst College classmates he'd like me to interview next Here are links to the resources Rob recommends to learn about AI: Newsletters: Neuron (https://join.theneurondaily.com/), TLDR (https://tldr.tech/) AI tools: Claude (https://claude.ai), ChatGPT (https://chatgpt.com/), Gemini (https://gemini.google.com/) To connect with Rob, visit his LinkedIn profile: https://www.linkedin.com/in/robbernstein/

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