In the conversation, Mark Donnigan and I discuss the challenges and opportunities of marketing campaigns in a rapidly changing business landscape.

We emphasize the importance of understanding the intersection of marketing and sales, and how startups can optimize their marketing budget for remarkable results. Later, we discuss category design, active listening, and the evolving nature of sales and marketing strategies.

We highlight the significance of simplicity, authenticity, and tailored approaches for breaking into new markets. Finally, Mark emphasizes the importance of a conductor-like figure to coordinate various marketing disciplines.

Look at these links to discover more about Mark and his work:

Website: https://growthstage.marketing/
Facebook: https://www.facebook.com/MarkDonniganEntrepreneur
YouTube: https://www.youtube.com/c/MarkDonnigan
LinkedIn: https://www.linkedin.com/in/markdonnigan/

ABOUT THE GUEST

Mark has been a virtual CMO and Start Up Marketing and Business Consultant for over 14 years. During his career he has sported such titles as VP of Marketing, VP in Sales, General Manager and Business Development Director, to name a few.

Mark seeks out all those that consider themselves as ambitious technical or product-focused founders in the video streaming or technology startup ecosystem and are ready to disrupt.

ABOUT THE HOST

My name is Dave Barr and I am the Founder and Owner of RLB Purchasing Consultancy Limited.

I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.

I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.

Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.

CONTACT DETAILS

@The Real Life Buyer
Email: david@thereallifebuyer.co.uk
Website: https://linktr.ee/thereallifebuyer

For Purchasing Consultancy services:
https://rlbpurchasingconsultancy.co.uk/
Email: contact@rlbpurchasingconsultancy.co.uk

Find and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.

Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/

Click here for some Guest Publications - https://www.thereallifebuyer.co.uk/guest-publications