Welcome to the first ever episode of the Reflect & Expect podcast! Join host Sam Willoughby, founder of What's On 4 Kids, and her first guest, George Bentley from ThinkSmart Software, as they discuss the recent challenges and triumphs within the children's activity sector.

Reflecting on their personal and professional journeys, they delve into the importance of innovation, the role of women in the industry, and the impact of community support.

This episode offers valuable insights and inspiring stories for children's activity providers, featuring upcoming events and opportunities for growth.

What's On 4 Kids Connect

Find the right people, products, services and events to support and grow your business.

All of our Connect organisations are recommended by other children's activities providers.

Plus organise your calendar with our pick of the best events for children's activities providers across the UK.