Épisodes

  • Ron Ploof - Master of Metaphor and Scholar of Story
    Apr 25 2025

    In this Marketing Over Coffee:
    Learn about Story, Proverb, Simile, Analogy, Metaphor, and more!

    Direct Link to File

    Ron Ploof, Master of Story, Scholar of Proverb, now automating his best prompts

    After leaving chip design behind, training LLMs on his work

    The StoryHow Ptich Deck (Get the deck) - Hear the interview

    The Proverb Construction Kit (Get the deck) - Hear the interview

    Having the machine write the code for you

    9:25 - 11:22 Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your purchase, head to store.insta360.com and use the promo code "moc", available for the first 30 purchases only!

    What's new with Proverbs?

    How Metaphor completes the trilogy

    Metaphor vs. Similie vs. Analogy

    Trust Insights latest course: Generative AI Use Cases for Marketers Course

    The marketing slogan of the century

    Check out the offers for listeners!

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    27 min
  • Marketing Vibe Over Coffee
    Apr 18 2025

    In this Marketing Over Coffee:
    Learn about n8n, Vibe Marketing, PS5 as 4k BluRay Player and more!

    Direct Link to File

    Brought to you by our sponsor: NetSuite

    Voice of the Customer with Generative AI

    n8n - zapier on steroids

    Trust Insights latest course: Generative AI Use Cases for Marketers Course

    Vibe Marketing

    I've been invited to the World Police Summit in Dubai

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    MAICON and Spark Together are on the same days

    PS5 - dodging the tariffs to get a 4k BluRay player

    More Blu-Ray experiments - Ron Ploof on why 90's movies look so good

    Coros running watch adds Strava integration. Don't take Carrot as the default and friend John on Strava

    TikTok showing you how to save big by buying direct

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    23 min
  • The Goddess Guide To Branding
    Apr 11 2025

    In this Marketing Over Coffee:
    Jane McCarthy Gives Us The Inside Story On Her New Book - Your Blueprint for Building an Abundant and Authentic Feminine Brand

    Direct Link to File

    Brought to you by our sponsor:NetSuite

    Buy The Goddess Guide to Branding

    Discovering the archetype is the unlock that guides the branding

    Jungian wasn't the exact fit

    Founders often match the brand archetype

    Adding Heart, Gift, and Style to the Brand

    The dynamic peices of the style

    9:25 - 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    At the beginning - finding the energy the founders have, and the energy of the competitors

    Liquid Death bringing Hades to the water market

    Making a great resource that's also cocktail table worthy

    The brand is energy that people want to be around... or not

    You can have masculine counterparts, but also duos

    Lots of case studies with big brands

    Jane's Website and GoddessOffice.Substack.com

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    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    24 min
  • Five Things To Do Before You Die
    Apr 3 2025

    In this Marketing Over Coffee:
    Life Lessons from Grandpa John

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Have a Living Will

    Have a Will

    Put Assets in a Trust

    Only buy phones at the phone store

    And, the number one secret to life...

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    7 min
  • Attack of the (AI) Clones, and AI Top 40!
    Mar 27 2025

    In this Marketing Over Coffee:
    Learn about Digital Twins, MCPs, Failing Up and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Digital Twins versus Clones

    The facets of our personalities

    Good but slow image creation - Update to GPT 4.0 vs. Imagen 3 in Google

    8:12 - 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    What are MCP's - Model Context Protocol (not from Tron)

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    The AI change is still at max churn

    Casey Kasem's AI Top 40!

    Failing Up - The Peter Principle and why do so many companies do no management training?

    No new tech? John checking out the Satus Between 3ANC

    Chris April Road Trip including SMMW

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    Our theme song is Mellow G by Fonkmasters

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    20 min
  • Anne-Margot Rodde and Jake Laumann of Creators Corp Talk Fortnite Creative!
    Mar 21 2025

    In this Marketing Over Coffee:
    The Future of Brands in the True Metaverse

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Margo is CEO and Founder at Creators Corp

    Starting on the agency side and working with Playstation, XBox, and Eve

    Riding the first VR bubble

    Pioneering User Generated Games (UGG) built by Creators Corp on Fortnite Creative

    Jake is the Strategy Lead

    Coming in from Sports Gaming and Major League Baseball (MLB)

    Optimizing games for the platform

    10:13 - 10:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    The landscape of platform, game developers, and brands all working together

    Working with GoPro and Dude Perfect

    250M+ Active users

    Fortnite building the metaverse and fighting against Netflix

    400 to 600 new games.... DAILY

    How to optimize games for Fortnite Creative

    The sweet spot of connecting entertainment brands with their own game

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Unreal Engine 5

    Geolocation data now available on the platform

    Connect with Margot on LinkedIn

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    40 min
  • Product Marketing, the 4k Streaming Scam, and Roasting Coffee
    Mar 14 2025

    Product Marketing, the 4k Streaming Scam, and Roasting Coffee

    In this Marketing Over Coffee:
    Learn about marketing substitutes, Gemma 3, Manus, Apple Mail Privacy Protection, and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Product Market Fit - Done by You vs. Done with You vs. Done for You

    Prompt Engineering Course has been huge

    Google Gemma 3 Now Available

    7:29 - 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Manus (it's just a pile of Claude)

    LinkedIn cuts off SeamlessAI and Apollo.io from Clark Barron

    The artist formerly known as Chicago Mike asks about Apple Mail Privacy Protection (MPP)

    OpenAI $20k a month PhD assistant level?

    Salesforce and Microsoft on AI Sales Agents

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Streaming 4k is a scam

    Anker Cosmos Laser 4k SE

    Buying Blu-rays on Mercari

    Chris wears his own UV arc reactor, and is roasting his own coffee on solar power

    Sign up for the text line: 1-617-812-5494

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    Our theme song is Mellow G by Fonkmasters

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    26 min
  • Bubble Tea with Missy Maio, Vice President of Marketing at Gong Cha
    Mar 7 2025

    In this Marketing Over Coffee:
    What's Happening at the World's Hottest Bubble Tea Franchise?

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Gong Cha has 2,200 Stores Globally and 500+ in America

    Starting out in Operations for Aramark

    Over to Coca-Cola and then Burger King, Dunkin, and Church's Chicken

    Customers are 16-34 male/female but there's more to the story

    What does Gen Z like to do?

    Getting Swicy!

    5:45 - 6:29 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Promotions with Hershey, and Final Fantasy

    Selecting and balancing local versus global campaigns

    How does Peanuts make it to the US last!?!

    Running cutting edge text messaging campaigns

    Fivestars by SumUp

    Fast Casual vs QSR - the difference is experience

    16:10 - 17:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Building the alliances to create a master fund for marketing

    How to succeed when marketing with franchisees

    Running Marathons

    The inside story of Dunkin' Donuts

    What was the key to success?

    Simon Sinek's Leaders Eat Last

    Good to Great

    Sign up for the text line: 1-617-812-5494

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    27 min