Vision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on.

But in reality, it’s actually something incredibly important to the successful growth of a business.

Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief.

But what is vision and why is it important?

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In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.

Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.

And as much as Joe hates to admit it, Rich was right. Again.

In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.

Some good. Some bad.

But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?

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They say the best things come to those who wait.

Well, 6 months after our last episode on events - here's part two.

Having covered how to get the most out of an event from an attendee experience - we're now focusing on how to create great events from the organiser side of things with 5 tips for creating great events.

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