H2H Sales Automation Podcast

De : Bart Kowalczyk
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  • Résumé

  • If you believe that the human approach is the only one that sells, you’re in the right place. Our podcast is dedicated to growing-business owners, CEOs and sales leaders who want to achieve goals faster through H2H sales & marketing automation. We invite our clients and guests from the UK and worldwide for a short 20 min interview to inspire you and improve your business.
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Direction Economie
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    Épisodes
    • Ep 15 - Bethan Vincent: Why B2B Business Confidence Isn't Delivering on Growth

      Ep 15 - Bethan Vincent: Why B2B Business Confidence Isn't Delivering on Growth
      Sep 30 2024
      In this episode of the H2H Sales Automation Podcast, I sit down with Bethan Vincent, founder and managing partner at Open Velocity, to explore why B2B business confidence isn't translating into growth. We delve into her comprehensive report, Marketing Vulnerabilities in Tech and IP-Led Companies, and discuss the challenges tech companies face in gaining traction. Bethan shares insights on the importance of having solid marketing foundations, the pitfalls of a sales-led growth approach, and the critical role of understanding your target audience. We also touch on the evolving dynamics of B2B marketing, the value of third-party trust, and how to maintain a human touch in an increasingly automated world. Tune in for a thought-provoking discussion that could reshape your approach to B2B sales and marketing.
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      23 min
    • Ep 16 - Glenn Poulos: Automate to scale, personalize to win.

      Ep 16 - Glenn Poulos: Automate to scale, personalize to win.
      Oct 2 2024
      In Episode 16 of the H2H Sales Automation Podcast, I sit down with Glenn Poulos, award-winning author of Never Sit in the Lobby, to discuss the balance between automation and personalization in sales. Glenn shares his journey from starting as a technical sales rep in 1985 to becoming a business coach and public speaker. We delve into the evolution of sales tools from fax machines to CRMs and AI, and Glenn emphasizes the irreplaceable value of human interaction in sales. Discover actionable insights on when to automate and when to engage personally to truly connect with customers and scale your business. Tune in for a compelling conversation that bridges the gap between technology and human touch in sales.
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      25 min
    • Ep 17 - Steven Tomlin: HubSpot Implementation: Is It Worth the Investment?

      Ep 17 - Steven Tomlin: HubSpot Implementation: Is It Worth the Investment?
      Oct 2 2024
      Implementing HubSpot requires careful planning and a focus on your team. By crafting a well-thought-out strategy and maintaining a human-centered approach, you can ensure a successful implementation that drives positive results for your business.
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      25 min

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