• Getting Real with Bossy: For Women Who Own Business

  • De : BOSSY Roc
  • Podcast

Getting Real with Bossy: For Women Who Own Business

De : BOSSY Roc
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  • Résumé

  • The Real Raw and Honest podcast about small business ownership hosted by Kelly Bush + Kelly Metras, co-owners of BOSSY ROC, a support group for business owners. With our experience, nine businesses in over 25 years, we continue to bear it all and share what we wish we had known. We move past the must-be-nices and start getting real. Come along as we interview other business owners and get the true story. New episodes every 2nd and 4th Monday of the month. www.BossyRoc.com
    Copyright 2022 All rights reserved.
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Sciences sociales Biographies et mémoires Direction Economie
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    • The Real World of Business Ownership: A Raw Look Behind the Scenes with Kelly * Kelly

      The Real World of Business Ownership: A Raw Look Behind the Scenes with Kelly * Kelly
      Sep 16 2024
      Ep. 43 Kelly Bush and Kelly Metras dive deep into the essence of their podcast, "Getting Real with Bossy." Starting with a nostalgic nod to MTV's groundbreaking reality show "The Real World," the hosts emphasize the importance of presenting a raw, unfiltered view of business life. They discuss their mission to reveal the raw truth of small business ownership, contrasting the glossy facades often portrayed on social media. Hear them dissect the balance between authenticity and oversharing, the impact of social media on entrepreneurs, and how to authentically connect with your audience. Whether you’re a seasoned business owner or aspiring entrepreneur, this candid episode offers valuable insights and genuine experiences from the frontline of entrepreneurship. Key Takeaways: The Importance of Authenticity: Presenting a genuine image of your business helps build trust and a deeper connection with your audience. Navigating Social Media: While it's a powerful tool for business growth, social media requires careful management to avoid the negative impacts of overly curated content. Transparency vs. Oversharing: Finding the right balance is crucial; being transparent can cultivate loyalty, but oversharing can alienate potential customers. Understanding Your Audience: Tailor your content to resonate with your specific audience’s interests and preferences for optimal engagement. Staying True to Your Values: Businesses should adhere to their core values and mission, even if it means facing challenges or losing some customers. Notable Quotes: "We aim to peel back the layers of small business ownership in an era where social media often presents a glossy, curated version of success." – Kelly Bush "It's easy to get caught up in the ‘must be nice,’ but the reality is often more complex." – Kelly Bush "You have to do your business and get off [social media]." – Kelly Metras "By sharing these stories, we hope to provide not just insight, but also a sense of community and support." – Kelly Bush Resources: Bossy ROC Website: bossyroc.com Email: bossyroc@gmail.com Social Media: @bossyroc on Instagram and Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
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      35 min
    • From Banker to Scent Maker! Kickoff Pumkin Spice Season with Fragrance Bar Owner Christina Julian

      From Banker to Scent Maker! Kickoff Pumkin Spice Season with Fragrance Bar Owner Christina Julian
      Sep 2 2024
      Ep. 42 ✨Ever wonder what it takes to pivot from a corporate career to owning and operating an experiential retail business? Meet Christina Julian, the visionary behind Rochester’s unique fragrance bar, Scents by Design. 🚀 From navigating the highs and lows of entrepreneurship during a global pandemic to hosting Taylor Swift album release parties, Christina’s journey is nothing short of inspiring. Tune in to hear how she turned her passion into a thriving business, embracing creativity, community, and collaboration along the way. 🎧 #GettingRealWithBossy #ScentsByDesign #EntrepreneurLife #BossMoves Key Takeaways: Experiential retail is a marketing strategy that focuses on creating engaging and memorable shopping experiences that go beyond the traditional purchase. The goal is to connect with customers on an emotional level and immerse them in the brand's narrative. The Significance of a Business Plan: How a well-thought-out business plan helped Christina navigate initial challenges and continues to be a living document guiding her journey. Community and Collaboration: The vital role of community over competition and collaborations with local businesses in fostering growth and creating memorable customer experiences. Innovative Customer Engagement: Unique events like Taylor Swift album release parties and themed fragrance-making sessions as a way to attract and engage customers. Strategic Expansion: Christina's thoughts on potential business expansion and her approach to balancing growth with maintaining her core values and customer experience quality. Notable Quotes: "Creating a custom scent is not something you can do online; it's a unique, in-person experience that people crave." "We create spaces for memorable life events, from girls' nights to engagement proposals, which makes everything worthwhile." "The idea of expanding is appealing, but I don't want to lose the personal touch and creative joy that comes with being hands-on in my current space." Resources: Scents by Design Website: scentsbydesign.com Scents by Design Social Media: Instagram: @scentsbydesigncandlebar Facebook: Scents by Design Candle Bar Subscribe to Getting Real with Bossy Podcast and join Kelly Bush and Kelly Metras every other Monday as they uncover the inspiring stories behind small business owners in Rochester, NY and beyond. Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros About the Guest: Christina Julian, the owner and founder of Scents by Design, was born and raised in Rochester, New York. Christina earned a Bachelor of Science in Communication Management and Design at Ithaca College before beginning a career in Commercial Banking. In 2019, Christina left the corporate world to pursue entrepreneurship. She opened Scents by Design, a pour-your-own candle and custom fragrance bar, in the Neighborhood of the Arts in November of 2020. Chapters: 0:00 Welcome from Kelly Metras + Kelly Bush 3:56 Introducing Christina Julian 4:49 From Banking to Custom Candles: A Pandemic Pivot 7:37 Creating Custom Candles and Fragrances for Unique Experiences 11:42 Navigating Business Trends and Consumer Behavior in a Unique Market 14:27 Creating Custom Scents for Emotional and Branding Purposes 18:25 Balancing Ambition and Personal Fulfillment in Business Expansion 21:39 Creative Events and Taylor Swift Album Release Parties 26:43 Balancing Creative Passion and Administrative Tasks in Business 30:40 A Journey of Transformation 35:32 Business Expansion Challenges 41:23 The Importance of Community and Collaboration in Small Business 44:56 Manifesting a Taylor Swift Collaboration with Scents by Design Learn more about your ad choices. Visit megaphone.fm/adchoices
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      53 min
    • Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing

      Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing
      Aug 19 2024
      Ep. 41 Are you ready for a surprising twist? The CEO of Bloom Consulting Firm, Katie Thomas Young, reveals a game-changing tactic that's not what you'd expect. Don't miss out on this eye-opening revelation that could transform the way you approach your business. In this episode, you will be able to: Discover successful pivot strategies that can help your business adapt to change and thrive in uncertain times. Uncover the importance of branding and how it can set your small business apart, attracting more customers and increasing loyalty. Learn how to choose the right marketing strategies that align with your business goals and resonate with your target audience. Gain valuable tips for achieving small business growth and expansion, unlocking new opportunities for success. Explore how to find the right marketing and branding agency to elevate your business and achieve your growth objectives. About the Guest Katy Thomas-Young is a dynamic entrepreneur and CEO of Bloom Consulting Firm, where she drives breakthrough growth for businesses through strategic business development, sales training, and innovative marketing solutions. Recognized as Georgia’s 2023 CEO of the Year, Katy has led Bloom Consulting to rank among the Top 10 Marketing Consulting Firms in 2024. Before founding Bloom Consulting, Katy co-founded Spark Media Group, earning a national award for Outstanding Leadership in Marketing & Advertising. With over seven years of experience in sales and business development, Katy has a proven track record of driving revenue growth and achieving top industry awards. Her passion, professionalism, and relentless dedication make her a powerful leader in the business world. Here is a booking link for a free consultation https://link.bloomconsultingfirm.com/widget/bookings/bloomstrategysession Title Sponsor: Salena’s Mexican Restaurant Episode sponsors: Marshall Street, Union Tavern Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros Chapters: 00:00:01 - Introduction to Katie Thomas Young 00:04:37 - Katie's Entrepreneurial Journey 00:10:08 - Making the Leap 00:12:54 - Belief in Self 00:13:50 - Embracing Change and Mentoring for Success 00:15:40 - Importance of Professional Support 00:18:41 - Supporting Small to Mid-Size Businesses 00:22:55 - Understanding Target Market and Consumer Behavior 00:26:24 - Recognizing the Need for Rebranding 00:28:25 - The Essence of Branding 00:29:51 - Rebranding Success Stories 00:32:35 - The Emotional Aspect of Branding 00:33:16 - Common Marketing Mistes 00:39:11 How to Make Giant Jumps in Business Learn more about your ad choices. Visit megaphone.fm/adchoices
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      48 min

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