In this episode of the GTM After Hours podcast, host Mark Bliss engages in a deep conversation with Scott Jones, exploring his unique career journey from various roles to becoming a successful partner manager in the Salesforce ecosystem. They discuss the evolution of technology, the importance of early adoption, and how curiosity and continuous learning play a vital role in career growth. The conversation also touches on the impact of AI on sales roles, the significance of community-led growth, and the necessity of empathy in building customer relationships. Scott shares valuable advice for newcomers in the tech industry and emphasizes the importance of maintaining connections with friends and colleagues throughout one's career.

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In this episode of the GTM After Hours podcast, Mark Bliss discusses the transformative potential of NotebookLM, a technology that allows go-to-market professionals to leverage AI podcasts for various applications. He outlines five key ways to utilize NotebookLM, including staying updated on industry news, conducting competitive research, enhancing sales enablement, preparing for pitches, and streamlining meeting summaries.

Takeaways

• NotebookLM can transform PDFs into engaging podcast episodes.
• AI helps uncover important insights that may be overlooked.
• Podcast episodes on market insights, competitive intelligence, product releases, meeting prep materials, and meeting transcripts can really help increase understanding.

Sound Bites

"This technology really changes the game."
"AI powered podcast episode from your PDFs."
"A different way to distill that information."

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In this episode of the GTM After Hours podcast, Mark Bliss speaks with Jen VanAntwerp, founder of Sober in Cyber, about the challenges of networking in alcohol-centric environments and the importance of creating inclusive event experiences. They discuss the shift in alcohol consumption trends, innovative event ideas, and the need for community support networks. Jen shares her insights on marketing strategies for inclusive events and offers advice for event planners and marketers to foster a more welcoming atmosphere for all attendees.

Takeaways

• Many industry events revolve around alcohol, creating pressure for non-drinkers.
• Alternative beverage options can enhance inclusivity at events.
• Younger generations are less interested in drinking culture.
• Creating unique experiences can lead to better engagement at events.
• Event planners should consider the needs of all attendees.
• Inclusivity can lead to better business outcomes.

Sound Bites

"When I would go to a conference, when I would go to a work event, they all pretty much revolve around alcohol."
"How cool would it be to go to a work event where there was literally zero pressure to drink?"
"Having alternative options is awesome, especially ones that almost sneakily kind of look like what everybody else is drinking."
"Liquid Death is so good. It's just water."
"Their marketing is so good. It looks the part."
"It's the little things that make you feel special and unique."

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