In this latest episode, Kate was honoured to sit down with Elizabeth (Elle) Hack, founder of The Canine Care Hub and author of the bestselling book “Fetch More Clients: Effectively Market and Grow Your Canine Business in 6 Weeks”.

Elle was a client of Kate’s back in 2020, just before the COVID lockdown, when Elle was first starting her business. Elle has since gone on to grow a thriving business dedicated to helping dog grooming and dog care businesses to establish a loyal customer base. Her mission is “to help canine specialists thrive by taking the pain and stress out of running a profitable, successful and fulfilling dog business.” Elle’s story highlights the power of focusing on a specific niche, especially one you’re personally passionate about.

The two discussed Elizabeth's journey from just a business idea to a successful coaching platform for dog professionals. The conversation covers key growth strategies including the importance of local marketing and the value of community engagement. Elizabeth shares insights on pricing, client acquisition, and her experience in publishing her book, emphasising the need for authenticity and connection in business.

Takeaways

• Canine Care Hub's origin
  Canine Care Hub was conceived during the lockdown as a brainstorming session, allowing Elizabeth to turn a challenging time into an opportunity to help others in the dog care industry.
• Local marketing and niche focus
  Local marketing is often more effective than broad online strategies, and narrowing your niche helps forge stronger connections with clients, ensuring a more tailored and impactful approach to business growth.
• Importance of pricing with value
  Elizabeth stresses knowing your worth when setting prices, ensuring that services reflect the true value provided while maintaining financial sustainability for dog care professionals.
• Managing overwhelm with time boxing
  Time boxing is a powerful tool that helps manage overwhelm by allotting specific periods to focus on key tasks, improving productivity and preventing burnout in a busy business environment.
• Building a community in dog care
  Creating a supportive community for dog care professionals is essential for sharing knowledge, fostering collaboration, and providing mutual support in a competitive and challenging industry.

To learn more about Elle’s work, go to: https://caninecarehub.com/

To get her book, go to: https://www.amazon.com/Fetch-More-Clients-Effectively-Business/dp/1068737905

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com